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Bud Light Marketing Strategy

Presented by: Ryan Duffy Liz Van Bockern Mary Linder Shawna Maurer

Liz Van Bockern

on 27 April 2010

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Transcript of Bud Light Marketing Strategy

Product/Service Bud Light Inro. from the Anheuser-Busch Company first introduced and enjoyed from world-wide consumers in the year of 1982. The hop varieties are grown and imported to America and is combined with barley malts and rice Place (Distribution) Brookings Liquor Store yummm.. Many college students go to Wal-Mart because the price of Bud Light is slightly less expensive than in other areas. customers go to local stores such as gas stations because it’s a quick trip
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