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PURPOSE OF PRESENTATION
Transcript of PURPOSE OF PRESENTATION
PRODUCT WEAKNESSES AND OPPORTUNITIES
Mood Board Page 7
Range Board Page 8-9
Magazine Photo Shoots
RRP (INC GST)
RRP (EXC GST)
70% Margin = $57.24 = Markup (233.35%)
COST TO WAREHOUSE
Wholesale cost = $24.53
LABOUR COST (CMT) in China per hour = $0.91-$1.00AUD
New promotional tools
Women’s clothing brand and retailer
Operates in Australia and New Zealand
Opened in 1981
Over 100 stores
Part of the Just Group
Described as “a fast fashion brand appealing to fashionistas".
Melbourne based, boutique-like company
Only 4 stores in Melbourne
“[true]…Melbourne label with all the latest styles on the scene”
Australian women's clothing chain
Operated by the Sussan Retail Group
Established in 1948
Describe themselves as ‘individual, playful, confident and of course, oh-so fashionable!’
Fast fashion trends
Women’s fashion clothing
and accessories brand
Established in 2006
Over 250 stores in 11 countries
Celebrates the feminine beauty of women
British multinational retailer
Established in 1964
440 shops across 37 countries
Specialises in fashion clothing, shoes, make-up and accessories.
"eclectic British style"
PROMOTION OF WEBSITE AND SOCIAL MEDIA
61% of the survey population do not access the Bardot website
Less followers on social media platforms than its competitors
Quick, easy way to get customers to access the website
Interactive and fun
Using an incentive to create traffic to the online store.
Creating a Bardot community
Available online and in store
Help find the perfect outfit
To create an entire look
Personalised shopping experience
Shop Til You Drop
Wide readership in the 18-24 age group
Sales forecast for retail stores and Bardot online
Average price point of dress = $99.95
The average unit sale for dresses = 67 units
- Myer wholesale price ($40.89) operates on a 55% margin
- Myer sales similar to the C grade store unit sales
Myer wholesale price ($40.89) operates on a 55% margin
Myer sales are similar to the C grade store unit sales
$15,459,279.00 x 0.05 = $772,963.95
Total sales across retail, online and Myer stores
Total units across retail, online and Myer stores
Lack of marketing
Bardot price points too high
General target market
short term wear
Inconsistent across stores
No production in Australia
Increase customer awareness of website and social media
Lower entry price points
Research popular trends
Should Bardot provide more accessories to complete an outfit?
Are Bardot's price points for their party dresses appropriate?
Should Bardot focus more on advertising its website and other social media channels?
Should Bardot expand their locations of their stores/stockists?
Should Bardot invest in market research to explore customer product preferences and purchasing behaviours?
Silhouette Forecast Page 6
Colour Inspiration Page 5
Bardot’s customers are active on Instagram
Run competitions using Hashtags (#)
Winner receives gift card or current season product
Style & Design Conscious
VISUAL MERCHANDISING WINDOW