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Transmedia Advertisinng

How 'Frozen' is your world?
by

Samantha Harbecke

on 5 November 2015

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Transcript of Transmedia Advertisinng

An Example of Transmedia
The Movie
Books
Consists of colouring books, music books, story books and more
Online Games
So much variety!
From children to adults, everything is Frozen
Toys
Consist of Lego, dolls, jewellery and my other items.
Movie Shorts
Look for this on IMDB: http://www.imdb.com/title/tt4007502/?ref_=fn_al_tt_5
Social Media
Facebook: https://www.facebook.com/DisneyFrozen?fref=ts
Twitter: https://twitter.com/disneyfrozen
Food
Includes breakfast cereals and chocolates
Clothing
Music
Consist of Lego, dolls, jewellery and my other items.
Released in 2013, the Disney movie became an instant hit. Check out all the details at: http://www.imdb.com/title/tt2294629/?ref_=fn_al_tt_1
This is a small sample of some of the ways 'Frozen' is delivered to consumers.
Full transcript