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How mobile video can make you a communication hero

Learn how to leverage your iPhone and iPad to take great videos that you can use in internal and external PR / communications. Questions? Ask paolo@tosolini.com
by

Paolo Tosolini

on 16 July 2013

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Transcript of How mobile video can make you a communication hero

Stop Vertical Video
iPad Makayama Movie Mount
Good
Portable
Connected
Multitalented
< $500
Defining Mobile
No netbooks or laptops are being featured today
Interview an executive
Record a customer testimonial
Document an event
Share a special moment
6B mobile subscribers (87% global population)
Smartphone sales up 27% year-over-year (IDC)
55% US mobile phone owners have a smartphone (Comscore Mar-13)
It's a mobile world
"Video is becoming an increasingly important part of our journalism.
Our video viewership has more than doubled in the last six months, as WSJ Live programming has spread across new channels.”

Alan Murray, Executive editor WSJ
Concise, clear, focused message with call to action
Emotional storyline
Prepared subject
Suitable environment
Proper technical setup (lighting, sound, equipment)
Elements of good video storytelling
Better
1080p HD video
Benefits of external microphone
Adobe Digital Index report - Apr-13
Framing your shot
Equipment
Lighting your shot
Best practices
Digital Reporting
Collaboration
Special scenarios

Digital Reporting
Capture
Edit
Publish
Collaboration
Knowledge sharing
Video conferencing
Video messaging
Special Scenarios
Tags
T
eleprompter
Augmented Reality
Multimedia iBooks
Scenarios
Drew Keller
How mobile video can
make you a communication hero
Paolo Tosolini
Video
Video communications
Photo credits: N A I T, demandai, drbakker, Otterstream
@drewkeller
StoryGuide
http://storyguide.net
@tosolini
RUN Studios
http://runstudios.com
Fostex AR – 4i iPhone enclosure
http://bit.ly/iphoneexternalmic
Bescor LED-70 70W LED
Audio-Technica ATR3350 Lavalier Microphone
Adorama L-Bracket
SnapMount
Tascam iM2
Joby Gorillapod
"Mobile video views up 300% in 2012"
Full transcript