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How mobile video can make you a communication hero
Transcript of How mobile video can make you a communication hero
iPad Makayama Movie Mount
No netbooks or laptops are being featured today
Interview an executive
Record a customer testimonial
Document an event
Share a special moment
6B mobile subscribers (87% global population)
Smartphone sales up 27% year-over-year (IDC)
55% US mobile phone owners have a smartphone (Comscore Mar-13)
It's a mobile world
"Video is becoming an increasingly important part of our journalism.
Our video viewership has more than doubled in the last six months, as WSJ Live programming has spread across new channels.”
Alan Murray, Executive editor WSJ
Concise, clear, focused message with call to action
Proper technical setup (lighting, sound, equipment)
Elements of good video storytelling
1080p HD video
Benefits of external microphone
Adobe Digital Index report - Apr-13
Framing your shot
Lighting your shot
How mobile video can
make you a communication hero
Photo credits: N A I T, demandai, drbakker, Otterstream
Fostex AR – 4i iPhone enclosure
Bescor LED-70 70W LED
Audio-Technica ATR3350 Lavalier Microphone
"Mobile video views up 300% in 2012"