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Build Your Business Using Facebook

October 13th, 2014 - Whatcom Community College Community Education w/ Terence Klein

Terence Klein

on 14 October 2015

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Transcript of Build Your Business Using Facebook

"By giving people the power to share, we're making the world more transparent."
Mark Zuckerberg - Founder of Facebook
Prime Real Estate
Maximizing Experience
Edge Rank
The Power of a Picture
The Power of a Video
How to maximize a Facebook Post
80/20 Rule
Follow the Leader
1) Facebook News Feed: Deconstructed
Quick Tip:
You'll know if you are logged into your personal account or page account based on the name and image next to the Searchbar.
The "F" is your friend.
So are upside down triangles.
Too much of a good thing?
"Hacking" Top Stories (Stream Default).
Top Stories vs. Most Recent.
Left Sidebar
Searching the Graph with the Search bar.
"People in Seattle who Like ___."
Finding Content and Pages.
Right Sidebar
Who's currently on Facebook
Birthdays, Events, Trending and Sponsored Ads.
2) Navigating the Dashboard...Like a Boss.
6) Examples of Engaging Facebook Content...
Quick Tip:
Use the "Post" option in Insights to quickly find your best and most engaging content. Duplicate it!
Notifications and Messages
Edit Page Options
Build Audience
How to search for that long lost post...
Timeline Sidebar
3) Facebook Page Manager
Build Your Business Using Facebook
Whatcom Community College
October 13th, 2015
Terence Klein

“Social media sparked a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.”
- Brian Solis
A boosted post is only going to perform as well as the content it is supporting.
Use Ads Manager to compare and manage results.
Power Editor has the Best Call-to-Action.
4) Boost Post, Ad Manager, Power Editor
5) Creating Engaging Content
"The Best Way to Predict the Future is to Create it."
- Peter Drucker
First and foremost, create a content calendar!
Know Your Memes...
Create Templates - Gather Tribes
Search #Hashtags for Your Industry
Pixabay.com and Compfight.com for Photos
Get Comfortable with your Smartphone
Mix It Up - Remember Edgerank
Know Your Audience - MOST IMPORTANT!
“The more passionate and argumentative I get the more followers and friends I make online.”
- Tasha Turner
Follow other engaging pages and competitors pages from your PAGE to get content ideas.
Don't be afraid to experiment - but be consistent.
People LOVE top-10 lists (Hint: blog about it!)
Allocate some ad spend to Facebook - Just try!
Understand the shift to MOBILE.
Set up your page COMPLETELY.
Link to your website in your "About" section.
Delegate and recruit when appropriate.
Save time with Hootsuite.
Know your Apps and Programs (Gimp, Snapseed, Over, 360).
7) Tips & Tricks
Facebook Wants Your Ad $$$
Create an Ad
Boost a Post
Power Editor
Sidebar Ads
What we will go over today...
1) Facebook News Feed: Deconstructed
2) Navigating the Dashboard...Like a Boss
3) Facebook Page Manager
4) Boost Post, Ad Manager, Power Editor
5) Creating Engaging Content
6) Examples of Engaging Facebook Content
7) Additional Tips & Tricks
Successful Local Facebook Pages
Successful Local Facebook Pages
Great FB Ad Example
Successful Brand Pages
Full transcript