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Amazon Contact Tenets
Transcript of Amazon Contact Tenets
HOW DO we lose customers?
3% Move Away
5% Form other Interests
9% Go for cheaper options
14% Due to product dissatisfaction
68% For Bad Customer Service
5. solve the problem!
1. answer the question asked
Listen to the customer carefully
Feel the customer’s concern and relate to him/her
Acknowledge the specific problem
5. Escalate systemic problems
Pull the andon cord
Submit a trouble ticket
Escalate to a lead
Make a blurblet submission/correction
Forward an issue to the ACES (kaizen team)
2. reduce customer effort
Investigate and figure out what the customer is looking for (E.g. pre-order queries)
Go ahead and trouble-shoot for the customer in case he/she finds it difficult to do it himself / herself. [DO NOT take any pro-active steps with respect to account info changes.]
3. treat every customer as a friend
(have the right attitude)
Use all possible sources to arrive at a solution for our customer
Listen and understand our customer’s query
Offer options for faster and smoother resolution