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Your Online Professional Persona

How to build a professional online persona, for higher ed faculty & academics

Tona Hangen

on 17 May 2011

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Transcript of Your Online Professional Persona

meeting yourself in cyberspace:
building an online professional persona yourself step 1: credits Presenter: Tona Hangen, Assistant Professor of History Worcester State University

1/11/2011 More at: http://tonahangen.com/projects/onlinepersona Personal branding
important for academics
especially at public universities
& for its own sake
personal career development "best practices" Can someone find you easily?
Can you control what they find? basic+essential:
a simple web presence Your WSU Faculty Page
(free, prefab template, official)
Clear & correct contact info
Academic title
What you teach
Your scholarly interests, research publications, conference appearances, SOMETHING
Photo next step:
a site you build, edit+control Options
Google Sites (already built in)
Blogging (eg Blogger, Wordpress)
Mac.com or via your ISP
Flavors.me or About.me
Buy your domain name & get hosted engage in scholarly conversations
across the academy (and be seen doing it)

use/recognize RSS
use an aggregator, like Google Reader
comment on blogs that you frequent
write guest blog posts

old school still works, too...
letters to the editor
editorials, commentary
media interviews

put a face on it: get a Gravatar
(not this -->) RSS image: http://news-libraries.mit.edu/blog/2009-keeping-current/1254/ networking
both in+outside your field Academia.edu
Academic Commons
Classroom 2.0
Zotero Groups Networking image: http://www.mbda.gov/blogger/starting-business/networking-success getting fancy Twitter Twitter icon: http://www.amitbhawani.com/blog/Images/T/Twitter-Icon.png GoodReads or
Library Thing Books image: http://www.gavilan.edu/library/english/1books2-med.jpg YouTube logo: http://en.wikipedia.org/wiki/File:YouTube_logo.svg iTunes U image: http://www.learnoutloud.com/content/blog/archives/2007/07/best_of_itunes.html Podcasting icon: http://www.murrieta.k12.ca.us/156620101611542160/lib/156620101611542160/podcasting_icon.jpg Podcasting Flickr logo: http://l.yimg.com/g/images/logo_home.png.v2 Photo
projects SlideBoom logo: http://www.bgune04.net/bitacora/wp-content/uploads/2009/02/slideboom.jpg Embedded
presentations Bookmark icons: http://www.webresourcesdepot.com/wp-content/uploads/image/social-bookmark-icon-set.jpg Bookmarking Borgman cover: http://mitpress.mit.edu/images/products/books/9780262026192-f30.jpg Born-digital
scholarship e-portfolio = Not just for kids Powerful process:
collecting + reflecting + presenting What it contains how it's organized considerations, cautions sorta-tenure binder
archive, virtual filebox
Grand Central Station for your projects/commitments/passions personally meaningful categories

examples -

Cohen: Blog, Publications, Websites, Software, Courses, Bio, CV

Remy: Collaboration, Creativity, Education, Online Presence, Publications, Talks

Hangen: About, Writing, Teaching & Learning, Projects, Resources The elephant in the room
Facebook, personal blogs
No cats!
Multiple selves
Learn some HTML, CSS
Licensing, legality
Updating/ keeping it current
Finding a hero
Risk Why have an online persona?

Examples, Models

Improving your WSU Faculty Page

RSS & Google Reader

Blogging w/ Wordpress

Twitter: why & how Developing a consistent persona

Making a landing pad site

Joining academic social networking

Mapping a personal ePortfolio

Using "fancy tools" inventing your self
Full transcript