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Sports, Media and Sponsorship

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by

Alice Desforges

on 9 January 2013

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Transcript of Sports, Media and Sponsorship

SPORT Sport and the Media MEDIA Sponsorship and Media SPONSORSHIP Sport and Sponsorship The Roles of the media
1. To Inform - Informing about a match result.
2. To Educate - On global sporting issues.
3. To Entertain - Live coverage of an event.
4.To Advertise - Either Directly or Indirectly through sponsorship. In today's society there is no longer a clear view of what sport is, in fact it may even be considered that sport is now simply a branch of the advertising industry, or has sport been ruined, by corruption and taking away the traditional nature of a sport. In this presentation we are going to discuss the positives and negatives and difference's between sport, media and sponsorship. SPORT, MEDIA
AND SPONSORSHIP There are several key factors behind sport that make it what it is in the light of the media. The media classes high level sport as a media commodity meaning it is a main feature as it is nearly available 24/7.
The media in fact controls some aspects of sport for example timings. Yet from the media celebrities are created causing role models in which have positive and negative affects.
However low profile sports or sports of minority groups get little media attention, in which leads to little sponsorship.
This relationship therefore, arguably increases the potential for match fixing and other examples of deviance leading to possible loss of integrity for sport. TV is the most prominent and powerful aspect of the media with Sky and Pay per View having had a significant impact in recent years. Other forms of media are the internet, newspapers, and the radio. When sports are covered in the media, especially on the TV sponsorship increases. An example of this would be in premiere league football, this is more frequently televised causing increasing about of sponsorship highlighted in adverts, posters, and on players shirts. POSITIVE IMPACTS OF THE MEDIA ON SPORT

- Minority sports and sports of minority groups can be highlighted
- More money to sport, which can be used to encourage participation
- Positive role models created and on show
- Positive role models created and on show
- Sport more serious with fewer draws and clear results
- Sporting standards improved
- Balanced and healthy lifestyles promoted
- Lifelong involvement in physical activity increased
- A small number can becomes millionaires
- Professional sporting career opportunities for a greater number of performers
- Advanced technology offers slow motion replays, freeze frame, cameras in cricket stumps and F1 cars, 'hawk-eye' at Wimbledon, split screens, multiple images, and video umpires, all of which can increase interest and entertainment.
- Rules, timings, seasons, format and structure of sport can be changed in a positive way to speed up action and scoring. NEGATIVE IMPACTS OF THE MEDIA ON SPORT
- Loss of Privacy
- Only very few get financial rewards
- Increased 'win-at-all-costs' ethic
- Loss of enjoyment factor
- Audiences may become bored
- Media focus on negative factors
- Certain events become unavailable unless you have certain channels
- As the stakes get higher and the result becomes more important, this is increased pressure on everyone involved. This can increase problems such as corruption, violence, and drug abuse.
- Bright lights intrusive cameras can be off putting, e.g. Tom Daley
- Rules, timings, seasons, format and structure can be changed in a negative way. The media can end up controlling sport, for example breaks for commercials.
- Some performers can be forced to perform more frequently than is sensible or safe.
- Reduced participation
- Minority sports get minimal coverage and remain disadvantaged.
- The public can have their views dictated by the media. The funding of individuals, teams and events to raise company exposure and profit. Sponsorship increase the popularity and stability of sport. This sponsorship provides money for the event, sport, or individual and can improve spectator provision. Powerful sports such as premier league football have some control over there sponsors, but in the whole sport is a relatively inexpensive form of advertising. From this video we can see published by the media violence is being promoted. Younger sports men look up to quality players like Pepe, therefore the image of violence is been taken in and may be reenacted as a result. - Martini
- Vodafone
-Helix/Shell F1 as a sport is known to be the sport with the largest amount of sponsors. Even local teams have sponsors, however they may not receive as much money from there sponsors, but the higher the standard of the team the better known the sponsors become.
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