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social media and liaison

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by

Gary Pearce

on 17 September 2010

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Transcript of social media and liaison


Need for Library to be part of the more general information environment within which academics work.
As it gets taken up, social media has potential for us to speak to academics at point of need, ie. when they are asking questions and asking for assistance from others.
Important to understand role of social media in the information environment, ie information via recommendations from those with similar interests.
Allows us to access academics as they engage their own communities of interest.
Also important for developing our own communities of interest in the library world. Part of the strength of social media is the informality and interaction it allows.
No reason to take up social media if not utilising its strengths.
Blog posts need to be diverse and interesting. There needs to be a reason for people to monitor or return.
Twitter messages need to be engaging or interesting.
In an organisational context this also presents risks.
Twitter in particular probably a greater potential for off-the-cuff remarks. Abide by RMIT ITS rules of use.
Keep to copyright rules - attribution of images under creative commons license, fair use etc.
Do not include library logins and use ezyproxy links.
Be mindful of the way you represent the Library. Be respectful to your audience and colleagues.
Don't mix personal use and liaison use (keep separate personal blog or Twitter account if desired).
Respect privacy and confidentiality. Don't reference others inside and outside the Library without their permission. Don't post confidential information.
Don't allow it to take up unmanageable amounts of time.
Be careful to post accurate information and correct mistakes.
Use common sense and good judgement. If in doubt seek advice or don't post. The information environment Some suggested rules of use Effective use Be yourself, speak in the first person, bring your own personality into interactions as you would with other liaison interactions.
Be transparent and don't hide behind anonymity of a pseudonym.
Be clear about the reasons for utilising social media
Be clear about who your audience is.
Speak from your subject expertise and if not then make this clear.
Post regularly (aim to blog at least twice a week)
Respond to others. Why use a blog for liaison communication? Social media Library communication The Library already has well-established communication channels with Library users managed by the Communications and Marketing Advisor (Rowan)
Liaison Librarians are also engaging and interacting with academics, teachers and students both at a conversational level and more formal reporting and negotiation.
Social media as used by LLs should be seen as extension of the communication to academics and teachers in their School.
Increased awareness by academics of services and resources is important to knowledge and use by students.
Why use Twitter? Draw attention to blog posts.
Interact with academics and students.
Source of information and news about your liaison subject area.
Communication and networking with other library professionals.
Publishers, database providers, organisations now also on Twitter. It is a good discipline in ensuring you are communicating regularly to the School about services and resources.
Allows you to post more general interest items (items that you wouldn't use email lists for)
Information has on ongoing web presence and allows you to quickly and easily point to information there.
Present information with graphics and other media.
Embedded links are better than sending out long links with ezyproxy settings or canned searches.
Quickly and easily glean topics for library reports to meetings and to the School news.
Illustrates how different sections of the School are using Library services and resources and thereby promotes these further.
More two-way communication between the School and Library, eg., Q&A with a staff member on their teaching and research.
Allows a feed into the libguides . What to post on? Changes to library services Information literacy Additions to the collection Links to items of interest Links to items of interest. Try to relate back to library resources. Don't allow this to take over from main purpose of the blog but adds some diversity. Information about School Publicise new books, online resources and new journal titles. Promote School events, congratulate people who receive grants, post Q&A with staff members. Promote Services Raise awareness of Document Delivery, the Repository, the Liaison service etc. Publicise procedures, deadlines etc Share information about classes being held in different programs. Explain procedures around such things as new serials ordering, multiple copies and budget cycle. Share information found for a lecturer Effort spent assisting one lecturer can be used to benefit others also who might be interested. Promote resources Advertise sessions Use for advertising sessions to postgraduates and staff members Setting up the blog Discussed idea with supervisor (Bernadene) and decided to trial the idea.
Uses Wordpress template.
Website coordinator (Iza) designed banners with Manager, Internet Services (Mike) providing general advice.
Pages set up with an "About" section to describe the purpose of the blog, a "Your Liaison Librarian" section to say who I am, and a link back to RMIT University Library.
Can also set up the sidebar with various widgets for categories, comments, archives.
Aimed at the academics and teachers in the School.
Try to post twice a week.
Information also used for School reports and newsletters. Publicise changes in liaison services or library services that will impact academics and their students Changes or updates can often provide an excuse to remind academics about particular resources. Promote trials and solicit feedback Point out the relevance of trial resources to particular programs and research areas. Ask for feedback Raise awareness of key tools This might include Search It, the subject guides or outside tools like Trove Student use of the Library Include information of student use and experience of the library. Random Tweets Author: Wayne Large; Title: Crowd 2
http://www.flickr.com/photos/havovubu/4559611051/
This work is licensed under a Creative
Commons Attribution-NoDerivs 2.0 Generic License
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