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Creating Community for Creativity

Katrina Gaudier

on 4 March 2011

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Transcript of Com690

Creating Community for Creativity Social Media for Arists "Your place to buy and sell all things handmade, vintage, and supplies" With the Behance Network, our mission is to help organize creative people and their work. The Behance Network was not developed to be a “social network” but rather a content-centric organization engine that empowers creative people and teams to rapidly disseminate their projects, solicit feedback, and get found by some of the leading agencies, galleries, and recruiters in the world. Many top agencies now cite the Behance Network as their primary recruiting source.

The Behance Network has become a sort of content-centric “LinkedIn” for the creative community, as well as a top destination for enthusiasts to explore the latest work by leading creatives. A glimpse at the “most appreciated” projects in the network can provide a sense of the caliber of creative work in the network.

Scott Belsky, Founder, Behance If I could sum up the spirit of the site I would say ‘DeviantART loves you’. It’s the most emotional, sensitive, caring place on the Internet, somewhere you can put yourself and your work out there and you won’t be too harshly judged. It’s also the largest platform for artists to be seen and exposed to potential clients and employers. DeviantART who have secured high-profile deals via the site include Mark Brooks who was picked up by Marvel Comics, Space Coyote who has done work for The Simpsons, and =fsk whose Line Rider drawings have attracted 25 million views and been turned into a game for the Nintendo DS and Wii.

On a site like Facebook you are likely to spend most of your time networking with people you already know, but on DeviantART you have the opportunity to make new contacts within a focused society that embraces artistic deviance of all kinds. As well as operating on an enormous scale, DeviantART caters for a wide range of ages and levels of ability. So we have kids of 13 who are just starting out, seasoned professionals making a living from their work, and large numbers of grandparents as well. Our internal mission is to foster their creative genius, at whatever stage they are at on their journey.

Next year we will be launching DeviantART Groups, which will allow creative entrepreneurs to create their own social networks using the DeviantART platform. Every artist is an entrepreneur — at DeviantART we provide the tools and community to support their creative and business development.”
Angelo Sotira, CEO, DeviantART
where ART meets application Tshirts
Greeting Cards
Wall Art
Fine Art Prints
... all from independent artists You should sell those! What I Had What I Found What I was Looking For Social media outlets allow creative people to connect with each other to:
Become part of a community of like-minded individuals
Find inspiration
Market their portfolios
Find jobs
Sell their artwork
Purchase work of others compete.com: Katrina Gaudier
March 4, 2011 The stats:

$41.1 million of goods were sold by our community in December, 10.1% higher than November's $37.3 million.

That represents 2,152,992 items sold for the month, 4.8% higher than November’s 2,055,218.
1,518,859 new items were listed in the month, 42.7% lower than November's 2,648,660.
468,814 new members joined the Etsy community in the month, up 70,603, or 17.7%, from November.
940,579,465 page views were recorded on the site in December.

The $41.1 million of goods sold by the community represents a 65% increase from 2009's total. At the same time, items sold were up 52%.

Congratulations are in order for the entire Etsy community. Here's to our best month ever! Conclusion... Specialization, Specialization, Specialization ?'s
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