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The Design Process

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Jennifer Sarabia

on 16 September 2013

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Transcript of The Design Process

right brain thinkers are generally left handed people
left brain thinkers are generally right handed people
How might a designer
think when beginning
a design process?

the left side of brain:
tends to focus on a scientific approach to a problem.
a process approach that is lead by theory or evidence

the left side of the brain is
rational and logical

content driven
process – thinking first and
creative or aesthetics second to process
Materiality or Realism “Being in the world”

the right side of the brain tends to focus on a creative approach to problems


a process that is more or a creative flowing process is used

other qualities are:
Sensory driven/tactile or experiential
Relationships with associations
Intuitive thinking

The left brain hemisphere (RIGHT HAND CONTROL) controls Speech, Language, Writing, Logic, Mathematics, Science, this is the


best solutions are often developed through
the analytical information and conceptual ideas
the right side of the brain is more
emotional or "creative"

when creating, do you fall more in the category of left or right brain thinking?
do you start with a logical or intuitive approach?
The right brain hemisphere (LEFT HAND CONTROL) controls Music, Art, Creativity, Perception, Emotions, Genius, this is the HOLISTIC THINKING MOD

let's look at some projects that I started off with left brain thinking first
building a stud wall and then creating the unique qualities to the surface of the wall
thin and thick areas of plaster over folded metal lath
designing a kitchen with specific requirements in mind
when analyzing content...
now let's look at some projects that I started off with right brain thinking first
first step in an architecture project...
conceptual wood carving of Guatemalan site
a small carved area within one of the three panels painting was selected, enlarged and studied to develop the site plan.
simple 3d development (axonometric drawing) derived from plan information
further details developed from 3d (axonometric) drawing
Lastly, a physical model constructed by conceptual studies + drawings
allowing yourself to be creative is being open to ideas and possibilities...
not a recommended creative process...
design is not always linear
creative process is not always about
critical or analytical thinking...
creative process is not always derived from one concept or from intuition alone
the design process is often non-linear
it is important to achieve the project goals
how you get there is up to you... the designer
how you begin your process in designing...
some designers rely more on side than the other
can it affect the outcome?
custom furniture for a specific space
design process is defined as...

function first, aesthetics second
translucency of light through thinner areas
create maximum counter space + allow for views to backyard
a small sectional for tight space
double height spaces kept all white - solution to long linear plan with windows only at ends. Keep spaces bright.
intense dark accent walls added for high contrast
other qualities are:
site was unseen and had to be imagined, only a few physical elements were given (info. given as text)
Or to try designing with the side of the brain you don't typically use
or just using your left brain hemisphere
and a non-linear path is often the BEST way to get there
the left or right brain thinker.
discover, define, develop and deliver
using both sides of your brain
Full transcript