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Marketing Experiencial

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by

anita maria covarrubias

on 3 September 2013

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Transcript of Marketing Experiencial

Explorando
emociones

Qué es
Valor
?
de la oferta
Vivencias
Emocionales
Comunicación y consumo
Ganar atención
Experiencia en
Sentir
Emocionar
Conectar
Marketing experiencial
¡ Explorando emociones !
Saturación de los medios
Bombardeo de publicidad
Cansancio del consumidor hacia la publicidad
Abuso de marketing intrusivo


Consumidor Autenticidad
NO manipulable
Comunicaciones

Identidad visual/verbal
Presencia del producto
Congestión de marcas
Sitios web y medios electronicos
Entornos espaciales
Full transcript