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#StartUpSeason - Business Plan Basics

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Michael Ambjorn

on 10 August 2015

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Transcript of #StartUpSeason - Business Plan Basics

'The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.'
'Lean thinking defines value as providing benefit to the customer; anything else is waste.'
'This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.'
'The two most important assumptions entrepreneurs make are what I call the value hypothesis and the growth hypothesis.'
'What differentiates the success stories from the failures is that successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided,
and adapt their strategies accordingly.'
A lean read of the Lean Startup:
the five key paragraphs

Read the rest: http://j.mp/LeanStartUpAmz
Want to
geek out
on business
models?

Have a look
at what Cass
is doing...
In conclusion:

Be clear about the who, what, when, where and why

Use the canvas

Test it out with others
Does your grandmother (or nearest equivalent) understand it? She'll get the HP printer cartridge business model ... so why not yours?
Ready for the next stage?


Get an advisory board - 3-4 highly diverse people who are not afraid to challenge you - and then
go make it happen.
Good luck - and thanks.

For more like this follow:
@michaelambjorn
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