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Propaganda in Animal Farm
Transcript of Propaganda in Animal Farm
False Cause and Effect
Napoleon uses he rhetorical fallacy of false cause and effect when he blames everything on Snowball. Since bad things are happening and Snowball is "bad" in the eyes of the animals then he is doing all the bad things. Napoleon again spread the ideas that Snowball is evil, did nothing good for the farm and was on Jones' side from the start. Although this is not true the animals believe it because they know no better. Napoleon and Squealer "rewrite" history by telling the animals Snowball was never a hero.
There are stories that are spread to the neighboring farm animals and owners about the rebellion and how the farm is being managed. This could be both good and bad because it can warn the owners what their animals are capable of and get ideas into the animals minds about rebelling.
Beasts of England
The song Beasts of England was used as a form of propaganda to spread the idea from the pigs to the other animals that they will live calmly and in peace without humans. This song was used in a good way because it did no harm to any of the animals. It convinced the animals that they would have, "riches more than mind can picture". This was convincing to the animals since they had just started a new way of living and did not know what to expect.
The crows were used as a method to spread the song Beasts of England to the neighboring farm animals to rebel against their owners or to at least think or convince that humans are evil.
"Four legs good, two legs bad"
This slogan is an example of ad nauseam. It is repeated by the animals of the farm. This is used to convince the animals that animals, fours legs, are good and humans, two legs, are bad. The slogan was easy for the animals to remember although they did not quite know what it meant.
False Either- Or
False either- or is used when Squealer and the other pigs tell the rest of the animals that if they do not work hard or do something right then Jones will come back.
Milk and Apples
The rest of the animals were told by squealer that the pigs had to eat and drink the milk and apples. According to squealer, the milk and apples help to keep the pigs healthy and that the pigs don't actually like to eat them.
Almost all of the seven commandments were changed or "fixed" to the benefit of Napoleon. For example, no animal shall sleep in a bed was changed to no animal shall sleep in a bed with sheets. Of course the animals did no know this was happening because they did not have good memory.
Most of these propaganda techniques were used by Napoleon or Squealer to convince the rest of the animals to do a certain task or to think a certain way. All of the techniques were effective because the rest of the animals did not know what else to believe, all they were told was that humans are evil and pigs are good. Also because the other animals were stupid and went along with whatever Napoleon said was right.
The song comrade Napoleon was used to praise Napoleon. The song calls him the, "fountain of happiness". It was painted on the barn wall next to a portrait of Napoleon as well. With this the animals were given that idea that Napoleon was so grand and marvelous.