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Transcript of Event Design
-To understand why experience is important in the event industry today
-To analyse the `experience industry’
-To evaluate customer experiences
-Critically analyse the stages and dimensions of event experiences
-participation and involvement in consumption
-being physically, mentally, emotionally, socially or spiritually engaged
-a change in skill, memory or emotion from participation
-conscious perception of intentionally encountered, gone to or lived through an event or activity
effort to deal with psychological or internal.
-Science & Technology
baby boomer idea/gen X
work : to live or to leisure
The Experience Industry
What is an experience?
In USA a furniture store, Jordan’s, helps shoppers get in the mood by providing a hint of pine and the sound of crickets as they stroll past fireplaces in Racoon Lodge.
Is it uniquely different?
Is it everything?
-infuse a product
-enhance a service
-create an entity
The Experience Industry
The Experience Distinction
watch a spectacular pirate fight, cruise the Nile, witness a volcano erupt, see statues come to life.
: Experience distinction is individualized involvement, reaction and response.
Toffler called it
, meeting psychic needs after basic needs are taken care of.
Can you think of an example of a:
That try to create an overall experience?
Defining Experience Session 3
We no longer just ‘go out’ anymore
A trip to the cinema has become
a ‘ outing to an entertainment center to
a health club a ‘social adventure’
We get served ‘premium ice cream’ or ‘exotic
Experiences have integrated into our lives
Visits to leisure sites become experience outings.
The promise of the experience is what helps attract us to it.
The Disney Store?
Tea at the Waldorf?
Status Quo Pub Tour
David Bowie’s web site
Experience of discretionary activity
We are moving beyond functional necessity
experience becomes part of the service/product package.
We all eat but have a range of choices about where we decide to eat
Products and services distinguish themselves via their unique experience
Experience industry segments
service providers who create experiences as central core of service
manufacturers of product for experience marketability
service provides using experiences to heighten
Shift from customer quality service provision
to interest in the customer
Creating special programmes
Service- care- connection - collaboration