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AIDA de Coca Cola

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by

Rune Holse

on 26 March 2014

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Transcript of AIDA de Coca Cola

AIDA de Coca Cola
Antiguo anuncio (1950)
Nuevo anuncio
Atención
Anuncio de 1950
A partir de un logo
La música de fondo

Interés
Nuevo anuncio
Animación
Muchos colores
El ruido de fondo
Anuncio de 1950
Las caracteristicas
Información
Nuevo anuncio
El interés en la ignorancia
Divertida
Deseo
Anuncio de 1950
Nuevo
Refresco
Pausa
Nuevo anuncio
Ninguna solicitud directa
Pero el deporte = Coca cola
Acción
Anuncio de 1950
"Cómpralo en todas partes"
Nuevo anuncio
No hay información
Full transcript