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Transcript of Skype
Core Product: Video Chatting
International phone calls
Call mobile & landline
Skype to Skype calls
Text messages (SMS)
Video calls (group/1v1)
Group screen sharing
Video chat on mobile but only to Apple products
Cannot send pics
Cannot send text messages
Cannot share screen in real time
Group video chat
Free voice calls
Group & 1on1 chat
Group & 1on1 video chat
Group & 1on1 voice calls
Share pictures & videos
Ease of use
Ease of access
Available on several operating systems
Available on mobile devices
Owned by Microsoft
Offered on many Microsoft products
Low priced packages
Does not attract paid subscribers
Need Skype specific account
Particular requirements of bandwidth/hardware
Few premium users
3rd party calls
Growth in next generation peer 2 peer tech
Growth of online education creates a need
Businesses are leaning towards online comm.
Gaming audience/growing need for online comm.
Advances in technology
New devices on the market
Competition from Apple
Phone companies offering international calls
Ever changing technologies
Easily available substitutes
Other free services
To grow and expand the company
Become the top company in the market
Develop Business & Educational packages to be the top service used in corporate world & schools
Introduce entertainment platform on the web
When you use Skype instead of Oovoo, Facetime, or Google Hangout, you get many one of a kind, easy to use features at a low price because we provide top of the line services not just a video chatting platform.
Existing Products/Existing Markets
Existing Products/New Markets
New Products/Existing Markets
Skype Education programs
Skype Business programs
New Products/New Markets
Skype moves to the web!
Skype Entertainment is a central hub for social interactions and entertainment.
Our new web platform brings you three hubs comprised of brand new services.
Allows users to stream video content to extensive audiences. Each stream allows users to chat in real time with the host of the stream and all other viewers simultaneously.
Allows users to host their own DJ rooms where they broadcast music generated from play lists that they have created. Allows any user within each specific room to interact with each other and the site by thumbing up or down the song.
This zone is specifically geared towards online gamers and gives users the opportunity to create channels in which they can speak with the people they are playing with. Pre made rooms will be dedicated to certain online games. The opportunity to create personal channels will be given to premium members.
- cyber-saavy and spends alot of time on the internet
-rank high for households that download video and audio content from the Internet
-they also go online to play games, check out job sites, and chat with their friends
-have middle to upper class incomes; can afford means of communication & digital media
-rural, suburban, urban, metro
- High school/ college educated
- Craves entertainment and connection
To: Families, Gen-X, Millenials, Skype Entertainment is the only Video conferencing service that provides multiple media communication online unlike ooVoo, Facetime and Google Hangout.
Wired Telecommunications Carrier is currently in growth mode.
Skype's business mission
is to "be the fabric of real time
communication on the web."
72% on social media
age 18-29 make up 89%
more use in urban & suburban than rural areas
Male & Female
Male & Female
Average age of online video viewers: 18-34
>6 billion hours are watched per month
>4 billion videos are viewed per day
Online Gaming Statistics
72% of Americans play online games (grew from 67%)
54% men 46% women
62% play with people online
32% >18 32% >18-35 36% >36+
Mail- Direct email, Skype users
"For every 3 people you forward this to get you a free 4 week trial on skyeent.com"
We will charge $9.99 per month for the premium package, which comes with more features.
The price was determined by looking at the competitors. We do not have our customers buy membership
Direct Marketing Channel
Advertising on websites (ex. Youtube)
Channels of Distribution