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Coca Cola Campaign

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by

Charles Estuya

on 8 January 2014

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Transcript of Coca Cola Campaign

Coca Cola Christmas Campaign 2010
Overview:
- Video clip of advertisement
- Evaluate the success of campaign
- Strengths & Weaknesses
-Opportunities & Threats
- Conclusion
Opportunities
- Strengthen the coke image brand

-Symbolise Christmas and be a household name

- Gain more of the market share

- Increase sales by targeting audiences of all ages
Weaknesses
- They only promoted Coke for
christmas, and not other products

- Not everyone may like that
style of music

- It was exclusive to people
celebrating Christmas


Video
'Holidays are coming' Coca-Cola Christmas advert 2010

By Dan Perkins &Charles Estuya
How successful was the video?
- Coca-Cola has reported a
13% rise in revenue

- Income increased from
$6.9bn in 2009 to $11.8b
in 31 December 2010.

- 15% Boost for Coke zero

-Coca-Cola brand portfolio grew by 2% across Europe
(Eleftheriou-Smith:2011)



Strengths
- Coca Cola Christmas adverts marks the beginning of the
Christmas season

- Use their famous, long running campaigns to compete with competitors.

- Uses Grammy award winners, Train to sing the song (Tourtellote:2010)

-Catchy song, and very festive and upbeat.

- Broadcasted in over 90 countries world wide. (clizbeats:2010)

-Recorded in six languages. (Russel:2011)
-"COCA-COLA & Train “Shake Up Christmas”." Clizbeats.com. N.p., n.d. Web. 30 Oct. 2013. <http://clizbeats.com/coca-cola-train-shake-up-christmas12071001/>.

-Coca Cola. "selected financial data." The Coca Cola 2010 Annual report. N.p., n.d. Web. 30 Oct. 2013. <http://assets.coca-colacompany.com/ca/71/132d94654afb9a9

Eleftheriou-Smith, Loulla-Mae . "Coca-Cola's revenue climbs 13% in 2010." Marketing. N.p., 10 Feb. 2011. Web. 30 Oct. 2013. <http://www.marketingmagazine.co.uk/article/1054271/coca-colas-revenue-climbs-13-2010>.

"New Global Coca-Cola Holiday Campaign Set to "Shake up Christmas" with Music Anthem from Train." New Global Coca-Cola Holiday Campaign Set to “Shake up Christmas” with Music Anthem from Train. N.p., 26 Oct. 2010. Web. 30 Oct. 2013. <http://www.businesswire.com/news/home/20101026005396/en/Global-Coca-Cola-Holiday-Campaign-Set-“Shake-Christmas”>.

- Russell, Michelle. "US: Coca-Cola Co rolls out global campaign for Christmas." Coca-Cola Co rolls out Christmas global campaign. N.p., 23 Nov. 2011. Web. 30 Oct. 2013. <http://www.just-drinks.com/news/coca-cola-co-rolls-out-global-campaign-for-christmas_id105634.aspx>.

-Tourtellotte, Bob. "Train looks to Shake Up Christmas for Coca-Cola." Reuters. Thomson Reuters, 25 Oct. 2010. Web. 30 Oct. 2013. <http://www.reuters.com/article/2010/10/25/us-train-coke-idUSTRE69O58J20101025>.
- Expenses making the commercial, had to be certain it was a success.
Threats
- Could become associated as a holiday drink.
- Losing the market share.
- Healthy economy
- Competitors making a similar campaign
- Debut at Shepherds Bush London, (Businesswire:2010)
Conclusion
- SUCCESSFUL Christmas campaign

- 13% Rise in avenue

- Coca cola Christmas adverts symbolizes beginning of Christmas

-Coca cola gained more of the market share because of this campaign.
Coca Cola 2010 Annual report
Bibliography
Full transcript