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Transcript of Kmart
Catherine Brabazon, Jessica Broadbent, Emma Perazzo, Ashley Small
Kmart is among the many large retail stores competing against popular companies such as Target and Wal-Mart, and has gradually lost market-share. While at one time Kmart was the fastest growing of the three discount stores, they have since been "squeezed out" by 'sexier' (Target) and 'more affordable' (Wal-Mart) competitors.
However, can K-Mart make a turn-around and regain their presence in the industry?
For every dollar over $50, you get a point towards your Kmart rewards card.
250pts = 25 % off total purchase
Points can be used at and/or on
Rationale behind new promotion:
Unmet customer needs
Trying to serve new market segment
"Biggest bang for their buck"
Educate customers on current sales promotions via numerous social media platforms
Forms of media:
Using in-house agency to cut back on spending
Estimated Budget = $500,000
Social Media Budget = $50,000-125,000
Reach & ROI
"Ship My Pants" reached over 20million views on YouTube
We estimate the "250 Tuesday" commercial to reach approx. 25million
15% of 25million will make in-store purchases
Cost of investment = $625,000
Get in get more !
Questions or Comments?