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Conversion als zentraler Hebel zur nachhaltigen Online-Vermarktung

Intro zum E-Business Briefing Number 6
by

Patrick Comboeuf

on 19 April 2010

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Transcript of Conversion als zentraler Hebel zur nachhaltigen Online-Vermarktung

Conversion Swiss.com
Comparis.ch
Daydeal.ch ...im weiteren Sinne:

Fashion


Acronyms to know:
CPC - Cost per Click
CRO - Conversion Rate Optimization
MVT - Multivariate Testing
PPC - Pay per Click Ziel:
Mit der richtigen Gestaltung der "Pre & Post Click Experience"
den Besucher zu einer vom Sitebetreiber gewünschten Aktion
zu animieren: Religion Sports Romantik Conversion in der Online Welt Namics
Full transcript