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Transcript of Direct Mail
(2) Dominated by advertising company
(3) Dominated by printing company
(4) Dominated by express company The Innovation of China's DM Products (1) Commercial Postage sheet
(2) Account bill
(3) Internet greeting and homemade cards Problems Some relevant companies pay just less attention to the DM. It will not be beneficial to DM to be excellent, strong, and enormous, as long as the industry is still monopolized by CHINA POST. There is a lack of its own features. The method of business is timeworn. At present, DM in China still uses traditional paper printing technique and the method of publishment still depend on huge-crowd strategy. IMC Direct mail has shown its ability to coexist with various digital channels, creating multichannel initiatives that efficiently saturate markets Direct Mail