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Control the Mood
Transcript of Control the Mood
(Aristotle's most stirring arguments) Desire creates greater susceptibility to anger (frustrate ability to fulfill desires) Show opponent dissing audience's desires! Portray the belittling your cause. Anger gets fastest action; "crime of passion" - acting on impulse without thinking of future consequences. May not be best tool for deliberative arguments Patriotism is much better for long-term effects. Do not confuse with idealism! Rouse patriotism by showing opponent's success. Belief: Use audience's past experiences and expectations. Storytelling: Gives the audience a virtual experience - call on their own past experiences, and tell it in the first person. Volume Control: Emotions are most effectively portrayed by being underplayed in a "struggle" to control yourself. Simple Speech: Refrain from fancy language - plain speaking is more pathetic. Anger: often arises from belittlement. Direct audience by portraying lack of opponent's concern. Patriotism: attaches choice of action to group identity. Compare audience with rival's success. Emulation: responds to role model. Greater ethos yields greater response from audience. Unannounced Emotion: Takes audience by surprise. Dropping hints will lead them to resisting emotional appeal.