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World Design Capital 2014

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by

Kirsten Skidmore

on 16 July 2013

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Transcript of World Design Capital 2014

CAPE TOWN 2014
What is World Design Capital?
WHAT IS WORLD DESIGN CAPITAL?
SEOUL 2010
HELSINKI 2012
We won, not because we have a thriving design industry...
...but because we have the
potential to use design thinking
as a tool for transformation.
DESIGN
THINKING
WHAT IS DESIGN?
Creation of a plan or convention ...
...for the construction of
an object or a system
- Wikipedia
WHAT'S OUR PLAN?
Four themes have been created to illustrate how local creativity can transform, reconcile and provide a sustainable, productive and vibrant future.
African Ideas that speak to the world
Design that reconnects
our city and reconciles
our communities
Sustainable solutions for people and planet
TIMELINE
OUR PROGRAMME
Prescribed
ICSID Events
Ideas submitted through public calls
Sponsor developed projects
TIMELINE
FOCUS
FUNDING
TURIN 2008
time that a city in an emerging market has been acknowledged.
1st
It is
the
GRITTY,
Not just
the PRETTY.
Inspiring architecture, interiors, food, fashion, jewelry, craft, art and creativity
We hope to see HUNDREDS of
DESIGN EXCITEMENT PROJECTS.
Opportunity
to create a lasting
legacy and a real
emotional
connection

Network
HELSINKI CASE STUDY:
Access to City assets
Extensive local
and international exposure

Promote
existing/new
design products
or services

Compelling marketing proposition
THANK YOU
Opportunity to partner with the City of Cape Town
Other significant initiatives or proposals
Existing initiatives that we believe are worth a global focus
City of Cape Town Ward projects
SPONSORSHIP OPPORTUNITIES
• Over
1 million
visitors to events, exhibitions etc
• Over
500 000
individual website visitors

2,5 million
website views
• Over
20 000
Facebook fans

7000
TV features

60
Inflight magazine articles
• Community
CLUSTER THEMES
• Education
• Lifestyle
• Sustainability
• Business of Design
• Connectedness
PROJECTS
Showcase a new or existing internal design project
Sponsor one of the submission ideas
Sponsor an idea
CLIENT PROPOSAL
Full transcript