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Transcript of Your Brand
“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” (Scott Bedbury, Nike/Starbucks). (video)
What Does It Mean "Personal Brand"?
You have a brand whether you are aware of it or not!
Identify and use the tools that maximize your brand
Create your own personal brand
Step up to stand out
Who are you?
What are your goals?
What makes you stand out?
What is the "One Word/Sentence" that describes you?
Build Your Brand
What do you think of when you see the following images?
These brands are
You probably know exactly what these companies do and the products or services they offer. This association is the result of organized and deliberate branding.
This is how to be a better salesman and build your brand
means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry.
How To Build Your Brand?
It is your unique value. How does someone benefit from working with you? It is what sets you apart.
Link your strongest attribute (Persona) and the results it created for someone (Promise) into a story.
Tell your story to one of your Brand Advocates (Promotion).
For example: If you’re the CPA at ABC firm, with specialized knowledge of IRS audits, then your personal branding statement might read something like this:
CPA skilled in negotiations with the IRS, saving ABC firm, a Fortune 1000 company, millions of dollars in tax penalties during a 2015 audit. Credited with saving more than 50 positions due to successful negotiations with taxing authority.Considered subject matter expert in current and past tax code, enabling firms to budget accordingly, saving funds and increasing profits.
Your Target Audience
This is the main person or people who rely on your services and who you want to know your value.
Think about the main problem they face and what challenges you can address for them.