Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Your Brand

No description
by

Ruwaida Alkubaisi

on 19 June 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Your Brand

Personal branding is the practice of people marketing themselves and their careers as brands.
“A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” (Scott Bedbury, Nike/Starbucks). (video)
What Does It Mean "Personal Brand"?
You have a brand whether you are aware of it or not!
Identify and use the tools that maximize your brand
Create your own personal brand
Step up to stand out
You/Your Persona
Who are you?
What are your goals?
What makes you stand out?
What is the "One Word/Sentence" that describes you?

Build Your Brand
What do you think of when you see the following images?  
These brands are
- clear
- consistent
- recognizable

You probably know exactly what these companies do and the products or services they offer. This association is the result of organized and deliberate branding.
This is how to be a better salesman and build your brand
Branding yourself
means to develop a unique professional identity and coherent message that sets you apart from others either in your company or in your industry.
“CHOOSE!”
“CHOOSE!”
How To Build Your Brand?
It is your unique value. How does someone benefit from working with you? It is what sets you apart.
Promise
Link your strongest attribute (Persona) and the results it created for someone (Promise) into a story.  
Tell your story to one of your Brand Advocates (Promotion).
Promotion
Template
Examples
For example: If you’re the CPA at ABC firm, with specialized knowledge of IRS audits, then your personal branding statement might read something like this:


CPA skilled in negotiations with the IRS, saving ABC firm, a Fortune 1000 company, millions of dollars in tax penalties during a 2008 audit. Credited with saving more than 50 positions due to successful negotiations with taxing authority.Considered subject matter expert in current and past tax code, enabling firms to budget accordingly, saving funds and increasing profits.
Summary
Your Target Audience
This is the main person or people who rely on your services and who you want to know your value.

Think about the main problem they face and what challenges you can address for them.
Full transcript