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CSR Strategy

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by

Romain Granger

on 25 November 2014

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Transcript of CSR Strategy

CSR Strategy
About The company
Brief History
Activites
Impacts of the company
Environmental
Social
Economic
1957, manufactures its own equipment
1965, opens his first shop 'Great Pacific Iron Works'
100% TRACEABLE DOWN INSULATION
To Assure Sound Animal Welfare, Patagonia Down Products Use Only 100% Traceable Down
Environmental activism
10% of their pre-tax profits to grassroots environmental groups
Increase 1% of its sales to environmental organizations
COMMON THREADS INITIATIVE
Reduce
Repair
Reuse
Recycle
Reimagine
CONSERVATION ALLIANCE
Co-founded by Patagonia in 1989
Encourage businesses in the outdoor industry
170 businesses & 900000$
RESPONSIBLY SOURCED MERINO WOOL
Bluesign technology
products of the highest quality and manufactured in the most responsible way

variety of outdoor sports, travel, and everyday wear

The Nature Conservancy
Ovis 21
Adhere to a set of rigorous standards
Alternative chemicals or processes
Organization of the company
Work/life balance philosophy
25 percent turnover rate compared to the industry average of 43.8 percent
Contractor Relationship Assessment
Fair Labor Association/Fair Factory Clearinghouse
Organically grown cotton
Farmers have been growing cotton without harmful chemicals for years.
JO-IN
Investigating ways to increase the effectiveness
And also ...
Increase cooperation between organizations
Workplace Code of Conduct
Transparency
MORE IN MATERIALS & TECHNOLOGY
100% Traceable Down Insulation
H2No® Performance Standard
bluesign®
Polartec® Windbloc®
Yulex
Hemp
2-Layer GORE-TEX® Fabric
3-Layer GORE-TEX® Fabric
Recycled Wool
Polartec® Powershield® Pro
Recycled Polyester
Merino Wool Baselayer
Recycled Nylon
Capilene Polyester Baselayer
WINDSTOPPER® Shell Fabric
4-Layer Wader Fabric
3-Layer GORE-TEX® Pro Fabric

Responsible economy
:

"Allows healthy communities, creates meaningful work, and takes from the earth only what it can replenish"

Yvon Chouinard
Economic impact
MANAGEMENT STYLE

flexible management
well being workspace
progressive corporate culture
leaders passionate about outdoors
one of the top 100 best companies by Working Mother magazine
Create an index of social and environmental performance
ORGANIZATIONAL SUCCESS
Sustainable Apparel Coalition
Outdoor Industry Association (OIA)
dedicated to advancing environmental awareness among businesses
privately held organization
average growth rates of 3-8% annually
annual sales of approximately $540 million
For the future
Workers internship program

Interesting opportunities to support environmental work
Salmon run

Bike-to-Work Week
1973, tooks the name of Patagonia
1986, donates each year 10 % of its profits
1988, launches its first national environmental campaign
In 1992, study the environmental impact of its products
1996, switched to the more expensive organic cotton
Shares best practices across the entire value chain
Coton echange

Never force-fed
Never live-plucked
conclusion
To go further
Full transcript