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Fashion & Textile Forecasting

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Andria Donley

on 28 May 2013

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Transcript of Fashion & Textile Forecasting

Andria Donley
AMM 101 Fashion & Textile
Forecasting Think Globally, Act Locally Fashion and Textile Forecasters have to have a "global mindset." Forecasters are there to predict the major trends in fashion ahead of schedule. They are needed to set the mood, behavior, and buying habits of consumers (Deepak Singh). Often, forecasters travel around the world, scoping out the various culture influences like art, music, and lifestyles to name a few. Put Two and Two Together As each season comes and goes, major fashion houses rely of forecasters to name the latest trends in the industry. Most designers either have their own team for forecasting, or use a third party to aid with trend reports. This is important for designers to know, since many base their designs and color schemes on trends (Singh). What Lies Next Fashion Forecasters may be able to work for forecasting companies or fashion houses. One of the world's best forecasting companies is WGSN, located in London. Some of their partners and clients include the Mercedes-Benz Fashion Week, Tommy Hilfiger, Diesel, and Target. Personally, I would be open to dabble in a forecasting career. Being able to travel and enjoy fashion at the same time seems like an exciting job. Also, attending special events to find and predict new trends attracts me to this career option. Skills to Pay the Bills Although it is suggested, a degree is not required when entering the fashion forecasting field. Fashion forecasters range from fashion school graduates, to those who forecast right from their own computer. A degree would help forecasters get jobs a lot quicker and may even give them a one-up in whichever company they venture in. Having experience is key. Forecasters need to have experience within fashion buying, manufacturing technologies, retail management, etc. (Alex Burke). http://modealanix.com/wp-content/themes/Yen/timthumb.php?src=http://modealanix.com/wp-content/uploads/2011/05/isabeli-fontana-mango-spring-2011-1.jpg&w=580&zc=1 http://3.bp.blogspot.com/-VWIpGa2kbxQ/UG0abEAZ7OI/AAAAAAAAmKc/hWsjytZX-BE/s1600/stripes.JPG I found this video helpful, since it shows how a designer collects textile samples that are good for long-term use and goes with the design collection. http://thefashionreporter.com/blog/wp-content/uploads/2012/01/ss-2012-trend-report-.jpg http://farm3.static.flickr.com/2064/2442419326_e224d21a2e.jpg
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