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Sara Lee

on 10 September 2013

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Transcript of myWorldCup

myWorldCup APP
Playgr und
Paint your Pictu e
Pin your nterest
Guaranteed minimum impressions with unlimited maximum impressions
Instead of All-you-can-eat, we offer All-we-can-deliver
Paint your Picture
Flexible campaign
Attractive CPM
Pin your Interest
App available: February to July 2014
Language: Chinese
Free download
TV contents:
All 64 matches LIVE and Catch up
All 64 matches Highlights (available 15 minutes after match end)
Team line-up
Goal Highlights
Additional camera angles
In-play stat (real time player and match statistics)
Instant play back
TV Companion
"Watch meter" World Cup game
Guess match result
Big prizes and "Face" rewards
Chat room
On air usage of app
On air promotion
Apps Family cross promotion
Mobile and Retail Partner promotion
First time in Hong Kong history
A complete World Cup experience on mobile
Huge dollars invested to obtain new media rights
Massive man power involved in developing and maintaining and marketing
Bigger Banner size
Better ad position
More targeted audience
Very attractive and innovative packages

For Users
For Advertisers:
IOS and Android
Full transcript