Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

STRATEGY: Vision/Mission

No description
by

Ghassan Abughazaleh

on 22 April 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of STRATEGY: Vision/Mission

GOAL!
STRATEGY
Gaining a Competitive Advantage
About your trainer:

Mini-MBA from
a practitioner’s perspective

Ghassan F. Abughazaleh

GM/CEO
STORALL LLC
> Member of the Board of Directors in select companies in the MENA/GCC region;

> Creative & Marketing consultant for Khayal Consultants, Kuwait; and

> Adjunct Professor in the Management program at RIT Dubai, a satellite university of Rochester Institute of Technology NY, USA.
(an A&H Al Ghurair Investment company)
A&H Al Ghurair Investment Group
To peacefully free India from British rule.

To have a dream, back in the time he had it!

To leave a life of caring for privileged children to go take care of the under-privileged back when & where it was culturally unacceptable.

To create Microsoft… and make it a household name.

To Build a “Theme Park & Entertainment Empire” around a MOUSE!
Mahatma Ghandi
What did these
people have in common?

The big idea, its aspirations

The organisation’s purpose, what it provides

Specific targets, to achieve “x” by “y”

What it is going to do to achieve its vision and objective

The day-to-day means of delivering the strategy, or how to do it




Vision

Mission

Objectives

Strategy

Tactics


The strategy framework - VMOST

Ensure this is based on the firm’s strategic position and capabilities
(No Wishful Thinking?). What is the company trying to do and where does it want to go.




Defines the business the Organization wants to be in with relevance to its Stakeholders.


Vision & Mission
Vision:
Mission:
Excites
Motivates
Inspires
“Our mission is to transform Emaar into a one-stop, global solution provider for lifestyle, including homes, work, play, leisure, retail, health, education, finance, industry and more.

Emaar of tomorrow will become synonymous to "Quality Lifestyle across the Globe“

Our vision for Emaar is its transformation into one of the most valuable lifestyle developers in the world beyond real estate development.”

Vision, mission and strategy –
EMAAR Middle East

Martin Luther King
Mother Teresa
Bill Gates
Walt Disney
MBA: Cass Business School,
City University London
Vision Statement
Where?
Headed...
Characteristics:
> Futurecasting

> Clear & Visible

> Bold

> Descriptive

> Long-term
Will be..
Growing
Creating
Climbing to the top..
If you can't see the vision,
your team won't see it!
Think BIG!
... but goal should be attainable at the same time.
In your single phrase, provide descriptions
(E.g. "Customer-centric, Industry Leaders, Innovators, ..")
Time-frame.. e.g. 5 years, 7 years, etc.
Other Activities Include:
VISION and MISSION (PURPOSE)
Aspirations…The big idea


A
B
Quantitative
Competitive
Superlative
How to ...
People
Process
Perspective
"Setting the Tone at the Top"
Today's session:
Mission Statement
Why exist as a co.? ... Purpose !?
Characteristics
Excite
who are we serving?
what value we're providing?
why people do business with us..?
‘develop the best-ever duty
free shops in the industry’
Dubai Duty Free
Vision: 1983
Mission
statement includes a specific outward facing role:

“to promote Dubai as the sports, leisure and business capital of the Middle East, through DDF’s various operations and promotional activities.”
2013
http://www.ajbms.org/articlepdf/3ajbms2012260526.pdf
Dubai Duty Free set a new sales record of AED6.65 billion (US$1.8 billion) in 2013, representing an +11.4% surge over the previous year - on its 30th anniversary on 20 December.
5 point strategy ..
To provide:
high quality goods, wide range of products, value for money, con-
venient shopping and first class customer & after sales service.
http://www.aladiyat.ae/columnist-detail/dubai-duty-free-and-newbury-co-26/
“Our
mission
is to transform (
name of co.
) into a one-stop, global solution provider for
lifestyle
, including homes, work, play, leisure, retail, health, education, finance, industry and more.
LT
C. S. V.
Can I Help You?
Motivate

Inspire
Market focused

Memorable
To the point!
Based on Org.'s Resources & Capabilities
Relevant to Stakeholders
How to..
why do your staff think you exist as an organization?
Mgmt
Copywriter
Synthesize
Keywords (stickynotes)
Shuffle them around
$
Sales
Under Price
Better Value
#1
The Best
Types
People

Info

Process
Stakeholders
VMOST Strategy Framework
V
ision
M
ission
O
bjective
S
trategy
T
actics
The big idea, its aspirations

The organisation’s purpose, what it provides

Specific targets, to achieve “x” by “y”

What to do to achieve its vision and objective

The day-to-day means of delivering the strategy, or how to do it

input from staff
other mission statements
current mission statement as a base
Staff
Our
mission
is "to organize the world information and make it universally accessible and useful."
WHY
exist as an Org.?
What is "our" core
purpose
?

WHERE
is the
Org.
headed
?
yard-stick
Full transcript