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Google

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jinjin zhao

on 30 January 2013

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Transcript of Google

Future Google Glasses and Self Driving Cars History Culture Search and Web Apps Google Search Mobile and Android Competition Google Search Early History Name and Logo Youth Versions Market Share OEMs and Skins The Nexus Timeline Current Nexus Devices Google Apps and Services Utilities Google+ Youtube Apple >Google started as a project of two university students in 1996.
>They developed a system, call PageRange. >They offered the website for many companies, but nobody took their offer. >Google's initial public offering was on August 19, 2004. The original name was "Backrub". Thankfully, it was changed to "Google" after a misspelling of the number googol. This represented how Google wishes to document all information. > Eric Schmidt took over the company as CEO

>Under his guidance, Google became the giant company it is today.

>However, it was also bloated. Examples include: Growing Up On April 4, 2011, Larry Page, one of the founders, became the new CEO. He quickly made Google a leaner and better organized company. His first course of action is to divide the company into 7 divisions (mobile, Google X, social). The head of each department formed the L-team. The company also revamped all of their products. Visual Timeline 1997 1998 1999 2000 2001 2002 2004 2006 2007 2009 2011 Within the Company Actions Compromises Throughout the years, Google has taken a stance on many of the issues that affects us globally. China Censorship SOPA and Open Internet Gay Marriages Google Science Fair and Other Science Initiatives Global Impact Awards Google's logo was first designed by Sergey Brian using the GIMP program. The current logo is designed by Ruth Kedar, and is based on the Catull typeface. Google started to do Doodles, which are a redesign of the official logo for special events, in 1998. It has become a popular part of Google's home page. In 2011, the company posted about 260 Doodles. Google Plus Google Play Google tries to provide a fun environment for its employees, in order to boost creativity. However, Google has to face the challenges of a mature company and it has compromised on some issues. Within The Company Managers Personal Assistants Stricter Rules >Google's first product was, of course, search. > The company became very successful, because of it's clean user interface and unique ranking system >There has been many changes to to algorithm. Notable changes include: > The search page gradually became a hub for all of their products Gmail Drive Calender Translate Facebook Microsoft >Google Plus is the latest social network that Google is attempting >It differentiates from other networks, by dividing your social network into "circles". >It also hosts "Hangouts" which are video chats, for up to twelve people. >This is the fastest growing social network, with 500 million users and 235 million active users. > It was launched on June 28, 2011. The Social Layer >The most important part of G+ isn't the networking part. >Larry Page envisions it as "the social layer" that brings all the Google products together. >Even though it seems like search is one of the more mature projects of Google, there will be a lot of change. >Google Knowledge Graph is an web of information. It helps intuitively find the intended meaning of a word. For example, if we search "apple", we could be talking about the fruit or the company. >Here are some peaks into the future: This will lead to a complete personalization of search, each person will get results depending on previous knowledge. This will also allow the user to see how everything relates to each other. Google Now is an innovative form of search. It tracks your location, past searches, email, and calender to deliver information BEFORE you ask of it. It is currently only available on Android devices, with Jellybean or up. However, it's not a stretch for it to become an extension of search in the future. Microsoft might be Google's biggest rival. Windows vs. Chrome OS Office vs. Google Docs
(Skydrive vs. Google Drive) Chrome Vs. Internet Explorer Bing vs. Google Search Windows Phone vs. Android Windows RT vs. Android They compete in many markets Turning Up the Heat >Microsoft lobbied for an investigation of Google's search practices >They ran many ad campaigns against Google Microsoft Google >Google employees are discouraged from using Microsoft products. >They slowed down Gmail for Windows Phones and tried to deny access of Maps >They denied access to Youtube on Windows Phone “We have no plans to build out Windows apps. We are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8,” Google Apps Product Manager Director,
Clay Bavor The Alliance At the first iPhone keynote, Google and Apple both saw Microsoft as the enemy. Schmidt was still on Apple's board at the time, and he even joked that there was so much overlap between Apple and Google, they "could just merge the companies and make them 'Apple Goo.'" The Break Up "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong...I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this" Steve Jobs >The spark that started the fire was Android >Just before Apple launched the iPhone, Google acquired a company called Android. >Google soon launched their own OS for mobile devices 's Revenge >They started lawsuits against OEM's for little things. >They kicked out Youtube and Google Maps in iOS 6 >Each version of Android is now named after a dessert Jellybean >Project Butter
>Google Now (see Future)
>New Keyboard
>New Camera
>Phone interface for all devices
>Multiple Users https://plus.google.com/s/%23photosphere%20 These are projects from GoogleX. Nexus One Samsung's Take 1 2 Start HTC Hardware Availability and Sales This was the start of Nexus Program Normally, a device is released with a new version of the OS >Google worked with HTC to make the device The hardware of this device was decent for its time. In general, Nexus devices don't have the best hardware, but are acclaimed for having stock Android. >The Nexus One was also Google's first attempt to destroy the carriers' dominance. >It was only available on Google's website. Nexus S Galaxy Nexus Nexus 7 Nexus 10 Nexus 4 >Generates the biggest income of display ads on the internet >Dominance on video > Wearable computer that could replace your phone Self-explanatory >They have most of their web apps and services on mobile >Some specific apps that are only available for mobile are: Current Disclaimer: Most of the specific mobile services are only for USA Wallet >In many ways, Facebook was what Google started out as. > Facebook decided to ally with Microsoft >It is a threat to Google because they have a similar core: Internet Advertisement >Android is an open-sourced program Original equipment manufacturer >This means that the OEMs can skin the software >Google doesn't produce the hardware >Samsung is currently the largest OEM, due to the success of the Galaxy line Stock vs. Touchwiz Spam 2012 Google Play >App Store and other services > over 700,000 apps >Live wallpaper and widgets Quality 2010 By: Jinjin Zhao See Flash Video
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