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Transcript of Case Study
working capital Borrow $100, 000 + $100, 000 working capital For sale for a low price Proactive, forward-looking decision Hire more people
(Management) Hiring new specialized personnel
i.e: Marketing; Sales Manager Synergies existed in advertising & programming between the two stations Wider audience Increase market share among AM radio stations Stronger impact on the community Implement a regional network strategy Creation of regional network of AM talk radio stations GROWTH MONEY RESOURCES Less control WHAT's resource could become dispersed MORE DEBT Different customer bases
( Problem with programming) Supported by the HUD ($50,000)[Canceled]
CEO/Founder running for elections as legislator in Pennsylvania WHAT's usual strategies when it comes to decision-making is to be REACTIVE. Already borrowed 1.5m to buy WHAT WCXJ
has a strong a reputation and fourth highest market share in Pittsburgh Internal
Growth Concentrate on promotional events. Eg: Charities, Concerts