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Case Study

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by

Danyyil Peronkov

on 1 May 2013

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Transcript of Case Study

"Doing good business while doing good for the community." ACQUISITION INVEST IN STREAMLINING OPERATIONS Retain popular personalities ADVERTISING Large advertising accounts Stave off increasing competition Hire sales representatives Money $100,000
working capital Borrow $100, 000 + $100, 000 working capital For sale for a low price Proactive, forward-looking decision Hire more people
(Management) Hiring new specialized personnel
i.e: Marketing; Sales Manager Synergies existed in advertising & programming between the two stations Wider audience Increase market share among AM radio stations Stronger impact on the community Implement a regional network strategy Creation of regional network of AM talk radio stations GROWTH MONEY RESOURCES Less control WHAT's resource could become dispersed MORE DEBT Different customer bases
( Problem with programming) Supported by the HUD ($50,000)[Canceled]

CEO/Founder running for elections as legislator in Pennsylvania WHAT's usual strategies when it comes to decision-making is to be REACTIVE. Already borrowed 1.5m to buy WHAT WCXJ
has a strong a reputation and fourth highest market share in Pittsburgh Internal
Growth Concentrate on promotional events. Eg: Charities, Concerts
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