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2014 BI Campus Recruitment Roadmap

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Dow Wang

on 24 December 2013

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Transcript of 2014 BI Campus Recruitment Roadmap

2014 Boehringer Ingelheim Campus Recruitment
Communicate EVP
Join BI,


Branding Boehringer Ingelheim in campus
Convey EVP Message first time to external audiences
Recruit 50 high quality fresh graduates as new blood for BI China
Establish and maintain good relationship with universities
Social Media
Campus Program Site
Campus Event Campaign
WeChat + Weibo
How can we approach our candidates
BI is famous for its low-profile. R&D focus and family business, we do need to raise the brand awareness in campus as the target students group we approach are potentially prescribes and maybe patients in the future.
Oct. - Nov.
Beg. of Nov.
online promotion
University BBS
Social Media
Campus Program Website
Campus Program Mobile Site on WeChat
BI Virtual Tour
Accurate Advertising, Say NO to traditional banner Ad.
Campus Talk
10/29 East China University of Science and Technology, Shanghai
10/31 Shanghai Jiaotong University, Shanghai
11/04 China Pharmaceutical University, Nanjing
11/04 Guangdong Pharmaceutical University, Guangzhou
11/06 Zhejiang Chinese Medicine University, Hangzhou
11/06 Sichuan University, Chengdu
11/08 Huazhong University of Science and Technology, Wuhan
11/08 Shenyang Pharmaceutical University, Shenyang
11/11 Beijing Chinese Medicine University, Beijing

Campus Offline Event Marketing
Set up a huge Kaleidoscope in campus to attract eye-balls
Generate WOW and form Viral effects through social media
Embed QR Code on promotion materials to trigger more people follow us on Social Media.

Beg. of Dec.
End of Oct.
Trainee Development Program
End of Sept.
BI Virtual Tour
Say No to Banner Ad
Massive Selection
Cognitive Ability
Headless Group Discussion + Role Play (Business Simulation)
Assessment Tool
Face to Face Interview
Part I: On-board Session
Classroom training including company introduction, Product and disease training, Selling skills, Marketing and SFE basics.
Part II: Mentoring
Demo-call practice
Joint-call practice
Test of the product knowledge, selling skill, presentation skill by month
Part III: On Job Learning
Learn territory management in field about identifying potential, targeting, segmenting and setting up sales activities
Part IV: On Job Learning
Summary of the programs
Engagement activities with DSMs and ASDs by month
Trainees will be taken good care of by us instead of just simply throwing to the field.

18:00-18:30 (30 mins) Warm-up
18:30-18:35 (5 mins) Opening
18:35-19:05 (30 mins) Company and Product Intro by PM Leader
19:05-19:20 (15 mins) BI Campus Program Intro by HR
19:20-19:30 (10 mins) "Find Your Alumni" Game/Break
19:30-19:50 (20 mins) Alumni Panel
19:50-20:05 (15 mins) Q&A
Full transcript