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Jaguar Land Rover

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by

Denis Ignea

on 2 April 2014

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Transcript of Jaguar Land Rover

Government and legal factors


Taxes and Duty
Government impose taxes (corporation tax)
Road tax law passed on by EU to cut emissions

Subsidies
Subsidies to Land Rover as an advantage but may also give it to others

Legal
Land Rover based in UK has to pay their staff a minimum wage
Laws on trading with other businesses


Strategic Dilemmas
Social Factors
Environment
Worlds first luxury SUV diesel Hybrid in Range Rover
Reducing fleet emissions by 25% by 2015, from a 2007 baseline
Each vehicle is designed to be 85% recyclable
Sustainable buildings and energy-saving operations
98% of demolitions are reused

Social
Promoting engineering careers
Opportunities of joining
Collaboration with academic leaders to support various projects
Like-minded partners like ClimareCare, the International Federation of Red Cross and Red Crescent Societies, etc.

Jaguar Land Rover is the largest investor in R&D in UK
Conclusion
Strategic competitive advantage going forward
High Research and Development investments
Introduction
Economic Factors
Technological Factors
Try to build and separate efficient city cars and effective off road vehicles, two sectors to the brand
The overcrowding of the 4x4 market, with lots of brands associated with city cars building 4x4, spreading risk
Bring the production of Land Rover back to the UK, continuing to improve brand image
Whether to invest in electronic or alternative fuel cars for the future

Current Issues
The regular increase in fuel costs
The price of insurance for larger vehicles
High taxation
Competition from cheaper and more basic 4x4 vehicles

Future Issues
The emergence of electric cars
The amount of money being spent in Research and Development
References
History

In 2013 they officially joined together

Tata Motors bought both in 2008 from Ford
PEST Analysis
Jaguar land rover
Technologically advanced production processes in creating automobiles
Technological awareness
Technology incentives by the UK Government
Research & Development facilities and ventures
Competitors developing more efficient technologies
Using E-commerce

links to other environments of pest(le) analysis

(P) Political Environment
UK government has become environmentally conscious; Office of Low Emission Vehicles (OLEV) utilizes Technology Strategy Board to give incentives to technology development
(E) Economical Environment
Due to the increasing price of fuel, technology implemented to increase fuel efficiency of vehicles
(S) Social Environment
Technological awareness Increased demand of environmentally friendly automobiles
(L) Legal Environment
EU Directive70/220/EEC (EU law on vehicle emissions control)
(E) Environmental Environment
Automobile manufacturing has become more sustainable. Less air pollution and water pollution during production. More recycled parts utilized

Berger, M. L. (2001) The automobile in American history and culture. Westport, Conn.: Greenwood Press.
Harris, S 2013, 'JLR outlines plan to go electric with the Range Rover Evoque', Engineer (Online Edition), p. 4, Business Source Complete, EBSCOhost, viewed 2nd March 2014
'Jaguar and Land Rover: hybrids first on diesel V6' 2007, Automotive Engineer, 32, 9, p. 8, Business Source Complete, EBSCOhost, viewed 3rd March 2014.
'Jaguar Land Rover invests £370 million in new Range Rover manufacturing facilities' 2012, Automotive Manufacturing Solutions, 13, 6, p. 14, Business Source Complete, EBSCOhost, viewed 2nd March 2014
'Jaguar Land Rover joins in-car technology consortium' 2014, Engineer (Online Edition), p. 1, Business Source Complete, EBSCOhost, viewed 1st March 2014
'Learn from... Jaguar Land Rover' 2012, Financial Management (14719185), p. 13, Business Source Complete, EBSCOhost, viewed 1st March 2014
Vizard, M 2013, 'Jaguar Launches Virtual Shopping Experience', CIO Insight, p. 1, Business Source Complete, EBSCOhost, viewed 5th March 2014.
BBC News. (2014) 'Whiplash targeted in car costs drive' [online] Available at: http://www.bbc.co.uk/news/uk-24633528 [Accessed: 17 Mar 2014].
Gardner, M. (2012) 'Legal and Political Factors' Ameliagardner.blogspot.co.uk. [online] Available at: http://ameliagardner.blogspot.co.uk/ [Accessed: 17 Mar 2014].
Jaguarlandrover.com. (2014) 'English | Jaguar Land Rover Corporate Website' [online] Available at: http://www.jaguarlandrover.com/gl/en/ [Accessed: 17 Mar 2014].
Landrover.com. (2014) 'Motor insurance | Land Rover UK' [online] Available at: http://www.landrover.com/gb/en/lr/finance/motor-insurance/insurance/ [Accessed: 17 Mar 2014].
Profile, V. (2012) 'Political, Legal, Social factors: Political, legal and social factors affecting Land rover' 245512.blogspot.co.uk. [online] Available at: http://245512.blogspot.co.uk/2012/06/political-legal-and-social-factors.html [Accessed: 17 Mar 2014].
Significancemagazine.org. (2014) 'The historical price of petrol – how bad do we have it? - Web Exclusive Article - Significance Magazine' [online] Available at: http://www.significancemagazine.org/details/webexclusive/1397283/The-historical-price-of-petrol--how-bad-do-we-have-it.html [Accessed: 17 Mar 2014].
The Economist. (2014) 'Running harder' [online] Available at: http://www.economist.com/news/special-report/21576217-carmaking-can-still-be-highly-profitable-manufacturers-have-work-it-running [Accessed: 17 Mar 2014].
Council Directive (EEC) 1970/2007 of 20 March 1970 On the approximation of the laws of the Member States on measures taken against air pollution by emissions from motor vehicles [1970] OJ L76/1
Which.co.uk. (2014) 'Free fuel from Toyota - April - 2011 - Which? News' [online] Available at: http://www.which.co.uk/news/2011/04/free-fuel-from-toyota-250056/ [Accessed: 17 Mar 2014].

References
Luxury car brand
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