The Internet belongs to everyone. Let’s keep it that way.

Protect Net Neutrality
Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

VW Challenges and Recommendation for Performance Growth 2015-2020

No description
by

Katharina Naciri

on 20 March 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of VW Challenges and Recommendation for Performance Growth 2015-2020

Challenges and Strategy for Performance Improvement of VW in the US Market
Auto Market
Future Challenges

2015 Diesel Scandal
Customers

Frustration




Loss of Trust




Drop in Sales
Dealerships
Frustration



Strain on Relationship
Employees
Disappointment


Added Stress


Loss of Executives
2015 Diesel Scandal
Economic & Political
Technology
Competition
Economic & Political
Going Green
Tougher emission Laws
Fuel Efficiency
Technology
Rapid Advancement in Technology

Infotainment
Comfort
Safety
Convenience
Competition
Transparency
Listen to:

Customers
Dealers
Employees
Make it Right
Go Beyond
Incentive Plan
Build Stronger Dealer Relationships

New Challenge
3 Constant Challenges
Strategy and Recommendation
Strategy and
Recommendation

Conclusion
US is one of the largest automotive markets in the world

Highly skilled workforce
Large consumer market
Advanced infrastructure
Open investment policy
Government incentives

Premier Place for Future Auto Industry
Focus on and strenghten Research and Development spending
Powerplant, materials and electronics improvement-> great fuel economy, new lightweight material
Alternative Energy- Partnerships
Environmentally friendly cars that are still a pleasure to drive
New Pricing Structure
Consider new pricing structure

Analyze VW's position in the market

Compare pricing structure of direct competitors


New Marketing Strategy
Overhauling Diesel Strategy

Focusing on a new niche
Electric Car
Hybrid
Recommendations
Full transcript