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Midterm presentation - DO NOT TOUCH

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by

Dominik Schiessl

on 4 June 2015

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Transcript of Midterm presentation - DO NOT TOUCH

Project Brief
<< Defining different alternatives to move the paper catalogue fashion experience to digital technologies >>
Website
Team members
Company
1975 Founded in Madrid
1989 Bought by Groupe 3SI
1997 Launch of www.venca.es
2010 Start with new business strategies
2012 Expansion to social networks and

Reorganize the information
Simple and clear style
Intuitive
Basic tools = icons
Catalogue feel
Sliding windows
Memory of last used
One image per page


EPS/IDPS
Digital Fashion Concept

Supervisors :
Jordi Badia (Venca)
Frederic Vilà (University)
Sofia Garza
Mexico
Industrial Design
Ana Greculescu
Romania
Computer Science
Pauline Marquet
France
Packaging Engineering
Dominik Schiessl
Austria
Media Technology
Zuzanna Wozniczka
Poland
Marketing and Sales
Target group
Broad target market
Women with economical independence
Providing clothes for women, men and children
Sale Platforms of Venca
On-line
Catalogue
Store
Website Research
Website Analysis
Louis Vuitton
Background
Constant menu
Non-moving search engine
Zara
One photo on the initial page
Non-moving icon "contact us"
Pop-up window with newsletter subscription
Calvin Klein
Stream view / grid view
Website suggestions
Recommendation feature of the products
Size and measurement feature
Wish list
Background music
Different views of the products
Zoom feature
Blank space on both sides of the pages
Application
Application research
Zara
Bershka
Stradivarius
Massimo Dutti
Uterqüe
Zara Home
Bershka - Oysho - Zara Home
Application analysis
Clear divided sections
Slide menu
Big picture for sub-menus
Mango - H&M
Main options visible
Application suggestions
Experimental work
Improve experience
Create an innovative concept
Platform research
Implementation
Compatible with android platforms
Function principals
Mobile application prototype
Innovative technologies
Virtual Reality, Oculus Rift
ToF Cameras
Unity 3D
Occulus Rift Cresentbay
(Release Date: late 2015)
Function Principals
Future predictions
PMD Sensors


Function Principals


Future predictions
Unity 3D
(Multi-platform development)

Initial Idea
Providing a Platform for a virtual fitting room
Website analysis

Application

Innovative technologies
Next Steps:
Implementation of a 3D model in Unity

Preparing a prototype of the application


European Project Semester
2015
Digital Fashion Concept
Specialist
Shaper
Monitor Evaluator
Implementer
Plant
mobile e-commerce
Outcomes:
Functional definition
Technical description
App prototype
Thank you
for your attention!
Carolina Espitia
Spain
Industrial Design Engineering
Co-ordinator
References
"Venca." Tienda Ropa. N.p., n.d. Web. 1 Apr. 2015. <http://tiendaropa.net/venca/>

AECOC. "VENCA CAMBIA DE RUMBO Y APUESTA POR INTERNET." La Asociación De Fabricantes Y Distribuidores. Expansión Cataluña, 12 July 2012. Web. 10 Apr. 2015. <http://www.aecoc.es/admin/web/gc_search.php?entidad=18&tipo=3&Id=21416&target=boletin_noticias>.

Jimena. "La Madre De Toda La Ropa Por Catalogo. Venca, Historia De Un éxito." Ropacatalogo RSS. Ropacatalogo, 25 June 2010. Web. 10 Apr. 2015. <http://www.ropacatalogo.net/2010/06/la-­madre-­toda-­‐la-­ropa-­‐por-­‐catalogo-­‐venca-­‐historia-­‐de-­‐un-­‐exito/>.

"Quiénes Somos." Venca. Venca, n.d. Web. 10 Apr. 2015. <http://www.venca.es/serv/sobr-­‐quienessomos-­ES.aspx>.

Leon, Carlos. "El éxito De La Venta Flash En Internet." Thatz Blog. Thatzblog.com, 10 May 2012. Web. 10 Apr. 2015. <http%3A%2F%2Fwww.thatzblog.com%2Fel-­‐exito-­‐de-­‐la-­‐venta-­‐flash-­‐en-­‐internet%2F>.

Oliver, Estefania. "El Corte Inglés Supera a Zara En Google." Economía Digital. Economiadigital.es, 14 Oct. 2014. Web. 10 Apr. 2015. <http://www.economiadigital.es/gles/notices/2014/10/el_corte_ingles_supera_a_zara_en_google_39614.p hp>.
Table of Content:
Introduction
Analysis:
-Website
-Application
Experimental Work
Conclusion
Achieved Work:
Conclusion
Full transcript