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PR Helps Tell Your Stories

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by

Sharon Kreher

on 2 September 2015

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Transcript of PR Helps Tell Your Stories

Grand Canyon Synod Communications
Public relations is really about
effective storytelling.
What stories does your organization have to tell?

What message do you want your audiences to take away with them?

Are you calling on them to act?

Where and how will you share your stories?
Communicate to people where they are ....
We began working with
Grand Canyon Synod earlier this year!
Affinity Groups

Concept
Topics
Guidelines
Code of Conduct
Communication
Action

Mission videos

Monthly "Faith in Action" e-newsletter

Facebook and Twitter

When you're asking for "buy-in," ask yourself ...

Is it relevant?
Is it impactful?
Is it newsworthy?

Does it inspire?
To what audience(s) am I speaking?
Donors?
Congregants?
Volunteers?
Potential clients?
Who
is my audience?
What
does our voice sound like?
When
and how often?
Where
do we need to communicate?
Why
are you using these channels?
Eye-catching Visuals
Be Hi-Res
Be Prepared
Be Creative
Don't be Shy
Keep Snapping
Full transcript