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Advertising Campaign

No description
by

Kaitlyn Sanders

on 10 January 2014

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Transcript of Advertising Campaign

Advertising
Campaign

CMS Consulting Inc.
Deca
2014
Patience Ely, Nicole Lee, Kaitlyn Sanders
I. Description
II. Objectives
Cary Sanders had a passion for fixing mechanics
Started his own business 2001- CMS Consulting
CMS Consulting services those in Pierce and King County to fix computers
CMS Consulting also installs programs
III. Target Market
IV. Advertising Necessary
for Campaign
V. Schedules of Advertising
VI. Schedules of Sales Promotion
VII. Budget
Primary Objective:
Company awareness
Create a positive image
Attract clients
Create a broader base of returning clients
Increase sales
Secondary Objective:
Improve communication methods
VIII. Benefits to Client/ Advertiser
IX. Bibliography
Primary Market:
Small businesses and their computers systems
Ages 45 to 54 (Average age of small business owners as shown by 2007 Census)
Microsoft PC users
Secondary Market:
An individual and their personal computer
Anyone over the age of 25
Apple, Chrome, or other brand users
Internet
Social Media
Radio
Newspaper Ad

www.CMSConsultinginc.weebly.com
Website:
Google AdWords:
Facebook Page:

Website:
AdWords gives us the opportunity to pay to be a top hit when someone types keywords such as "computer help" and "computer repair..." into the Google search engine
We pay a set price to Google, once someone clicks on our website
The site will only appear if the search is within Pierce and King, County, Washington so CMS does not pay for clicks in areas they cannot service
All advertising methods will be used throughout the 6 month period between January and June.

Computer crashes do not occur more frequently during a certain time period.
United States. Census. Survey of Business Owners. N.p., n.d. Web. 16 Dec. 2013. <http://www.census.gov/econ/sbo/>.

"The Feed." 95.7 KJR. N.p., n.d. Web. 16 Dec. 2013. <http://www.957kjr.com/main.html>.

"The Peninsula Gateway." News, Sports and Weather for Gig Harbor, WA| Peninsula Gateway & Gateline.com. N.p., n.d. Web. 16 Dec. 2013. <http://www.gateline.com/>.

Facebook.com/CMSConsultinginc
38% of Facebook users are between the ages of 35-65 years old
Facebook is free, easy to use, and a great way to reach our clients.

Twitter.com/CMSConsultinginc
Twitter is another free social network that gives a tangible way to reach the directed audience
Item
Description
Quantity
Price
Source
Internet
Social Media
Newspaper
Radio
Total
Google Adwords
and the
CMS Consulting
website
$3,000

Plays the greatest hits from the 60s, 70s, and 80s
One 60 second ad a day from Monday-Friday, between 6 AM-Midnight, for the 6 month advertising period
Our ad is ROS (run of station) meaning 95.7's dj will drop our advertisement during an open period of time. ROS ads are less expensive
Radio ad will air 120 times
Google.com,
CMSConsultinginceebly
CMS Consulting's
Facebook
and twitter page
n/a
$0
Twitter.com,
Facebook.com
Print Ads
in the local
newspaper
24
$7,200
Gig Harbor Gateway
$15,000
Radio
commercials
on 95.7
120
$4,800
Gig Harbor Gateway
A front page ad once a week in the Gig Harbor Gateway starting in January and ending in June
This newspaper is released once a week
The print ad will be issued 24 times
Benefits to Client:
-Discounts caused by a surplus in profit
-Increase in amount of clients
-Well known positive image

Benefits to Advertiser:
-View how effective some advertising methods are as opposed to others
-View cost effectiveness for each method for future projects
-Gain more experience to attract future clients/companies
Like our Facebook page at, http://www.Facebook.com/CMSConsultinginc, to print a coupon for a discount of 10%

Follow and give us a shout out on Twitter to receive a 10% discount

Visit our website and e-mail a friend about our business to receive a 15% discount


Twitter Page:
Questions or comments?
n/a
www.957kjr.com

Radio Station 95.7
Full transcript