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Transcript of Advertising Campaign
CMS Consulting Inc.
Patience Ely, Nicole Lee, Kaitlyn Sanders
Cary Sanders had a passion for fixing mechanics
Started his own business 2001- CMS Consulting
CMS Consulting services those in Pierce and King County to fix computers
CMS Consulting also installs programs
III. Target Market
IV. Advertising Necessary
V. Schedules of Advertising
VI. Schedules of Sales Promotion
Create a positive image
Create a broader base of returning clients
Improve communication methods
VIII. Benefits to Client/ Advertiser
Small businesses and their computers systems
Ages 45 to 54 (Average age of small business owners as shown by 2007 Census)
Microsoft PC users
An individual and their personal computer
Anyone over the age of 25
Apple, Chrome, or other brand users
AdWords gives us the opportunity to pay to be a top hit when someone types keywords such as "computer help" and "computer repair..." into the Google search engine
We pay a set price to Google, once someone clicks on our website
The site will only appear if the search is within Pierce and King, County, Washington so CMS does not pay for clicks in areas they cannot service
All advertising methods will be used throughout the 6 month period between January and June.
Computer crashes do not occur more frequently during a certain time period.
United States. Census. Survey of Business Owners. N.p., n.d. Web. 16 Dec. 2013. <http://www.census.gov/econ/sbo/>.
"The Feed." 95.7 KJR. N.p., n.d. Web. 16 Dec. 2013. <http://www.957kjr.com/main.html>.
"The Peninsula Gateway." News, Sports and Weather for Gig Harbor, WA| Peninsula Gateway & Gateline.com. N.p., n.d. Web. 16 Dec. 2013. <http://www.gateline.com/>.
38% of Facebook users are between the ages of 35-65 years old
Facebook is free, easy to use, and a great way to reach our clients.
Twitter is another free social network that gives a tangible way to reach the directed audience
Plays the greatest hits from the 60s, 70s, and 80s
One 60 second ad a day from Monday-Friday, between 6 AM-Midnight, for the 6 month advertising period
Our ad is ROS (run of station) meaning 95.7's dj will drop our advertisement during an open period of time. ROS ads are less expensive
Radio ad will air 120 times
and twitter page
in the local
Gig Harbor Gateway
Gig Harbor Gateway
A front page ad once a week in the Gig Harbor Gateway starting in January and ending in June
This newspaper is released once a week
The print ad will be issued 24 times
Benefits to Client:
-Discounts caused by a surplus in profit
-Increase in amount of clients
-Well known positive image
Benefits to Advertiser:
-View how effective some advertising methods are as opposed to others
-View cost effectiveness for each method for future projects
-Gain more experience to attract future clients/companies
Like our Facebook page at, http://www.Facebook.com/CMSConsultinginc, to print a coupon for a discount of 10%
Follow and give us a shout out on Twitter to receive a 10% discount
Visit our website and e-mail a friend about our business to receive a 15% discount
Questions or comments?
Radio Station 95.7