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Converse

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by

Bailee Perez

on 29 November 2012

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Transcript of Converse

~The wonderful history of the most renounced shoe company in the world~ Converse In 1913, Converse produced a catalog with the following words: “Our company was organized in 1908 fully believing that there was an earnest demand from the retail sneaker dealer for a rubber sneaker company that would be independent enough not to follow every other company in every thing they do.” Those words would prove prophetic. Always a brand for those independent enough not to follow, the young company would take up with a young sport: Basketball. Also, Converse made tires. But the basketball sneakers gained more traction. First Converse Ever Established in 1913 to 1918 http://www.modakulvar.com/converse/converse-all-star/converse-all-star-1917.xhtml (1917) 1919 http://www.upwallpapers.net/wallpapers/2012/02/casual-shoes-converse-photography-1440x1920.jpg 1920 http://www.abmanager.it/public/Diapositiva1(1).jpg 1921 http://s1.e-monsite.com/2008/12/17/08/89096700converse-1920-jpg.jpg http://sfbstech.com/8W-09/26567/ct-book.jpg 1922 http://www.doubleselect.com/wp-content/uploads/2007/12/converse-100th-anniversary-1.jpg Chuck Taylor joins the Converse Rubber Company. How it happened remains lost to history, but the reason isn't: Chuck Taylor loved basketball and desired nothing so much as to spread of the word of the new game and sell the sneakers it required. By this point, the All Star sneaker has been introduced and features the distinctive diamond pattern sole. 1926 1936 By the time he lent his name to his signature badminton sneaker in 1935, Jack Purcell had won five consecutive Canadian championships and been declared the world badminton champion. The Jack Purcell sneaker retains the legacy of its namesake and the feel of his sport. 1930 World War II provided Converse with a singular opportunity. Many products destined for servicemen overseas now became a focus of Converse manufacturing. The product range included footwear, apparel, boots for pilots and army servicemen, parkas, and rubber protective suits and ponchos. 1940 1949 1950 1955
http://file.vintageadbrowser.com/1vxffnn95zgsjb.jpg The white model was introduced at the 1936 Olympics. http://chucksconnection.com/history1.html
http://2.bp.blogspot.com/-LAYiyyBY1aI/TZrPA9-OJGI/AAAAAAAAAFE/1_KMAtOXjOo/s400/Converse-Yearbook-1930-1931-1.jpg The invention of Rock & Roll. It was loud, lewd, filthy and everything everyone who feared it said it was. It was also a movement in search of a uniform: It found the leather jacket, the blue jean and the high-top sneaker. Interestingly enough, right about this time, the high-top sneaker was around for the birth of something else: The National Basketball Association. http://2.bp.blogspot.com/_bXNdrXYPZ28/S73rotBo7VI/AAAAAAAAD1s/FrovR9R-eGc/s1600/DSC_0222copy.jpg The classic black and white high top was introduced in 1949 http://chucksconnection.com/history1.html
http://classickicks.com/wp-content/uploads/2011/09/071.jpg http://www.topdesignmag.com/wp-content/uploads/2012/02/12-allstar1-600x616.jpg Somewhere right around 1974, the All Star sneaker got a little bit of a makeover. Remade in colorful suede with a big, bold star on the side, it was built for basketball—but there was something about its brashness and brightness that would make it irresistible to a generation of rockers, skaters and rebellious souls. Then around ’76 came the Pro Leather, an instant favorite in a time when the game needed a vibe. 1972 1974 http://classickicks.com/wp-content/uploads/2011/09/01.jpg http://www.237studio.com/images2/143528.jpg An immediate on-court favorite, the Weapon sneaker became almost universally favored by professional, college and high school teams throughout the 1980s and ’90s. In 1986, Converse launched the “Choose Your Weapon” ad campaign, featuring two of the game’s biggest rivals wearing one of the game’s biggest sneakers. Over 20 years later, the legacy of Weapon — and its place in sport and culture — continues to challenge the competition. 1988 http://www.topdesignmag.com/wp-content/uploads/2012/02/18-allstar-600x844.png First came Grandmama. That was a big deal. Then, in 1996, Converse had a hit on its hands with a basketball sneaker called the All Star 2000. It was the first attempt at replicating the Chuck Taylor All Star sneaker for contemporary competition, and there was something about its ankle patch, red midsole stripe and no-nonsense approach to the game that at least 1 million people couldn’t resist. 1994 http://classickicks.com/wp-content/uploads/2011/09/02.jpg First came Grandmama. That was a big deal. Then, in 1996, Converse had a hit on its hands with a basketball sneaker called the All Star 2000. It was the first attempt at replicating the Chuck Taylor All Star sneaker for contemporary competition, and there was something about its ankle patch, red midsole stripe and no-nonsense approach to the game that at least 1 million people couldn’t resist. 1998 The brand enters its second century by honoring its heritage of seeing things a little differently, loving people who want to change the world for the better, and basically celebrating the spirit of rebellion and originality in basketball, Rock & Roll and anywhere else you find it. 2001 Wonderful Creations Today's Converse 2012 http://skately.com/img/library/print/small/converse-suede-one-star-1993.jpg http://files.coloribus.com/files/adsarchive/part_330/3301105/file/converse-all-star-shoes-cheetah-small-48259.jpg http://www.myconverseallstar.com/wp-content/uploads/2012/02/Womens-Converse-2012.jpg
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