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CUPCAKE GENUIS IDEA BOARD

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by

Alex Buccelli

on 7 April 2014

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Transcript of CUPCAKE GENUIS IDEA BOARD

CUPCAKE GENIUS IDEA BOARD
Mission
Appeal to the largest market possible, and make a logo that is memorable for Cupcake Genius
Research
Market
Colors
Fonts
Logos
boys and girls
Light/Fun
Calm/ Welcoming
Math Symbols
Whimsical font
Cupcake shaped
Final Slogan
Beginning Ideas
Final Logo
Why Us?
Recurrent Themes
Reaches broader market
Easy to identify the product being sold
Leaves the consumers with a casual and light-hearted impression
Full transcript