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Colombian coffee:

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Vivian Stewart

on 22 April 2014

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Transcript of Colombian coffee:

Negative effects of globalization
Globalization creates local competition
Environmental and social sustainability
Colombian Coffee Federation
The creation of the Colombian Coffee Federation in 1927 brought dynamism in the industry and led to the expansion of international markets for Colombian coffee.

The FNC has been successful in managing the farmers and ensuring reasonable benefits for them.

The organization has been able to leverage significant resources of social and environmental investment behind its Sustainability That Matters programs.

Coffee: A Globalize product
Colombian Coffee
Coffee is one of the major industries in Colombia.
fourth biggest coffee producer of the world with approximately 560,000 people employed in the coffee industry.
Colombian coffee is exported to many countries in Europe as well as Japan and the United States.
Coffee growers have a long history of developing strategies to protect and promote their product.

Colombian coffee:
A globalized market

Controlling the
quality of export
Colombian coffee
The Colombian Coffee Federation has also established different control points to test the quality of the exported coffee, both in Colombia and in the main consumer markets
Colombian coffee exports
World coffee competitors
Quality control process
The development of coffee growers families and communities
Unifying producers through associations a stable supply of coffee and helps improve the quality of life of the growers and their families.
provide producers with information and training about essential environmental, social, economic and legal issues.
offer technical assistance, forums and sponsorship for their participation in coffee quality competitions
Continuous changes in prices because of global competition.
devaluation of the price of coffee.
low incomes and overproduction of coffee.
Unemployment - force to move to the urban areas to find jobs.
Colombia coffee production: responding to globalization
Implementation of sustainable practices to ensure the quality and the protection of the environment.

Cenicafe( research and development program) helps provide innovative practices which helps position Colombia in the international premium coffee market.

There is a story behind every bag of coffee.
Fair trade
Fair Trade guarantees a minimum of $1.26/pound (a living wage)
Access to credit at fair prices to poor
coffee farmers organized in cooperatives. These fair payments are invested in food, shelter, health care, education,
Fair Trade promotes socially and environmentally
sustainable techniques and long term relationships between producers, traders and consumers

The Coffee quality improvement programme is designed to improve the balance between supply and demand of coffee by stimulating demand through the provision of a better overall standard of quality to the market.
International quality control programme
Good quality
Bad quality
Arabica coffee
sustainable commercialization allows producers to retain greater portions of the price paid internationally.

Developed an innovative portfolio of products that adapt to different consumption patterns.
Value added sustainable
Full transcript