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The Culture Industry: Enlightenment as Mass Deception
Transcript of The Culture Industry: Enlightenment as Mass Deception
Theodor Adorno and Max Horkheimer
The Frankfurt School
Theodor Adorno and Max Horkheimer are the main representatives of the Frankurt School, founded in 1924 in Germany
The Dialectic of Enlightenment
was published in 1947
The Culture Industry
Ideology for control of society
cultural products as commodities
leisure as work
homogenization of culture
Leisure as Work
"Amusement under late capitalism is the prolongation of work. It is saught after as an escape from the mechanized work process... But at the same time mechanization has such power over a man´s leisure and happiness, and so profoundly determines the manufacture of amusement goods, that his experiences are inevitably afterimages of the work process itself."
"...for culture now impresses the same stamp on everything. Films, radio and magazines make up a system which is uniform as a whole and in every part."
Homogenization of Culture
"It becomes a vigorous and rearranged promulgation of the status quo. The culture industry tends to make itself the embodiment of authoritative pronouncements, and thus the irrefutable prophet of the prevailing order."
Control of Society
"In the culture industry the individual is an illusion not merely because of the standardization of the means of production. He is tolerated only so long as his complete identification with the generality is unquestioned.
"Everything is looked at from only one aspect: that it can be used for something else. No object has inherent value; it is only valuable only to the extent that it can be exchanged."
Culture as commodity