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UNEARTHING TALENT ACROSS EMEA - THE #SOURCING DECISION TREE #SOSUEU

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Balazs Paroczay

on 17 September 2013

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Transcript of UNEARTHING TALENT ACROSS EMEA - THE #SOURCING DECISION TREE #SOSUEU

multi-
country
in-
country

country data
job boards
LinkedIn
Other Social Media
email social phone
PREPARATION
UNEARTHING TALENT ACROSS.............
EMEA
:
SOURCING
TACTICS & STRATEGIES FOR A BORDERLESS WORLD

Submission rate
New in-country tools
Language requirements
Cultural fit
Waste of efforts
Improve speed & efficiency
UNDERSTANDING DATA
connect with me!
@theBalazs

Population
Major cities/regions
Travelling, high ways, trains, airports etc.
Langugaes (native vs. English speakers)
Economy, culture, trends, data legislation
120 countries 2,043,000,000 people 2,380 spoken languages 100+ currencies
Good morning!
This is Andrew
Guten morgen!
Das ist Andreas
Bonjour!
Je suis André
Jó reggelt!
András vagyok
Доброе утро!
Mеня зовут Андрей
wikipedia, Google, eurostat etc.
numbeo.com
Google Streetview
Discovering job boards

4icj.com
Google: related:
Alexa.com
Languages?
Demand?
What works out there?
Database population
Various searching packages
Search Engines - Boolean?
Posting only vs. db?
Traffic?
Pricing?
T
Germany
Hungary
Poland
Switzerland
UAE
Turkey
Population

LinkedIn Ads
Socialbakers.com
T
Profile languages
LinkedIn Alumni
"Name" -linkedin
X-raying about.me
Groups
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Check the country online footprint
Facebook, Twitter, Pinterest, Google+ etc.
biip.no cloob.com hyves.nl twoo.be meinvz.de ...
WHERE
to identify Human Capital Data?
WHAT
data can/cannot we identify?
HOW
to engage with them?
T
T
T
T
socialbakers.com, klout, tacticsHR, google-google-google...
Estimate the conversion rate
LinkedIn
>15%
<15%
English
Native
How big is the BIG DATA?
LinkedIn him!
No but Facebook
Yes
Professional
Networks
Social him!
Private
Networks
High job board usage?
Yes
No
Email him!
Call him!
Phone Sourcing
English
Native
Identification
Connection
Engagement
Submission
B%
C%
A%
Speed - Cost - Efficiency
100
???
Identification
Connection
Engagement
Submission
60%
15%
95%
100
9
Identification
Connection
Engagement
Submission
50%
6%
95%
100
3
Sourcing channels?
Communication channels?
Language?
Wording? Culture?
Demand?
Time spend?
Discover EMEA
#sourcing
(decision tree)

T
Utrecht
Utrecht
Debrecen
Debrecen
Debrecen
Utrecht
T
Local sites, forums, associations, groups etc.
How big is the BIG DATA?
Speed
Cost
Efficiency
PREPARE
RUN YOUR SEARCH
PLAN ENGAGEMENT
CONTROL CONVERSION
RATE

Identification
Connection
Engagement
Submission
25%
12%
95%
100
3
cost of living comparable through numbeo.com
check the nr.1 online magazines on Twitter to see how big their follower pool is
use Google Streetview to capture the touch-n-feel of a location
start here: 4icj.com - even it is a 'dead' site still contains much of in-country job board data
check the site analytics on alexa.com
this is some of the major German job boards' 'age comparison' to LinkedIn and Xing
this is a location comparison among 6 EU countries - who is using mobile then?
2 among the top 3 Swiss job boards you cannot search in!
...and the French part of Switzerland provides different job board ranking than the German part
this is where you can get a sense of current demand in a country --->
and to see which language and wording employers use to attract candidates - no English in Germany
the same on a Turkish job board - half English
UAE - bayt.com
Russia!
full diversity search supported in Turkey
secretcv.com
LinkedIn is NOT the tool everywhere
the activity and number of groups can show a country's LinkedIn engagement - Italy
leverage LinkedIn Alumni search to see where certain citizens usually relocate into (this is a marine engineer search) - Spain
Romania
Turkey
France
Italy - the same search query
some countries in EU are heavily leveraging Twitter but in native language
http://themonkeycage.org/2013/06/01/a-breakout-role-for-twitter-extensive-use-of-social-media-in-the-absence-of-traditional-media-by-turks-in-turkish-in-taksim-square-protests/
removing the social giants can help you see the in-country web footprint
A% shows you how well you leverage the sourcing channels
B% shows you if your engagement is efficient enough
C% shows you if your talent attraction is competitive enough on a certain market
real data from one of our projects: marine engineer search, relocating people into the NL
Slovakia
Turkey
Full transcript