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BridgeBudapest I How to sell Cserpes-products in the USA?
Transcript of BridgeBudapest I How to sell Cserpes-products in the USA?
How to sell
-products in the
Given a succesfull Hungarian company...
STRICT BRAND IMAGE
MEETING WITH A BIG, UNIQUE AND DIVERSE MARKET
IN ORDER TO SUCCEED..... THERE IS A..
FLUID MILK CONSUPTION
Consuption of Fluid Milk decreased significally since 1970s
"Americans have fallen in love with YOGURT"
$ 4.5 Billion
$ 5.7 Billion
OTHER DAIRY PRODUCTS
However they still consume 50% less than Europeans.
Compared to 2011
WHO IS CONSUMING MILK?
Controversy of the Milk, the per capita consuption of natural cheese increased with 50%
WITH THE PRODUCTION OF
On a well covered market with,
both domestic, and imported
The United States is the biggest milk producer in the world
THE COMPETITION IS TOUGH & CHALLENGING
CONSIDERING THE MENTIONED FACTS & TRENDS
THE FOCUS WOULD BE ON
TEENAGERS, YOUNG ADULTS
CHILDREN, YOUNG STUDENTS
with the highest rate of milk consumption
sporty, healthy, open-minded, ready
to try international products
CONCERNED WITH HEALTHY LIFESTYLE
weight-loss , fans of organic
and international products
with need for traditional ,
trustworthy & healthy
LAUNCHING THE PRODUCTS IN
States with high dairy consm.
Areas with Hungarian immigrants
ORGANIC LOCAL STORES
STORES WITH INTERNATIONAL
FOODTRUCKS DUE TO RECENT HYPE
merging Hungarian and US American retro
OPTIONAL BRAND NAME CHANGE
for ease of pronunciation
TASTING STANDS AT
STORES AND EVENTS
SPONSORSHIP OF SCHOOL EVENTS
Roaming the streets in traditional
costumes distributing test samples
TRADITIONAL ADVERTISING METHODS
PRESENCE IN SOCIAL MEDIA
Community building, interesting facts about
dairy products, involvement of bloggers, and critics
Thank You for Your attention!
by Janos Novits