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Rachael Ayers

on 4 April 2013

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Transcript of apple

Introduction Founded as Apple Computer in 1976 by Steve Jobs and Steven Wozniak
Began selling PC Apple I
1984-Apple introduced the Macintosh
1985-Steve Jobs resigned from the company
1987-Released an improved Macintosh
PowerBook was released
1996-Steve Jobs rehired
1997-Steve Jobs named interim CEO
2000-Jobs named permanent CEO
2001-First iPod is released
2003-iTunes released
2007-Entered the smartphone market Mission “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” Vision “We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” Values 1. Focus
2. The Cult of Design
3. Shameless Profitability
4. True Innovation
5. A Fully Integrated Experience PEST Analysis PEST Analysis Social Age distribution
Population growth rate
Inflation rate Technological Changing technology
Industry spending on R&D
Internet availability Porter's Five Forces Rivalry Degree: High Dell, Inc.
Sony Dell, Inc. and HP saw decline

Acer experienced growth Porter's Five Forces Substitutes Degree: High Computers:
Acer, Dell, Sony, etc. Music players:
SanDisk, Creative, or iRiver
Microsoft, Archos, or Sony Mobile phones:
Motorola, HTC, Samsung, LG, etc. Porter's Five Forces Buyer Power Degree: High Price sensitive buyers
Low switching costs
Postpone purchases
Changing technology Porter's Five Forces Supplier power Degree: High Relies on outside companies
Provides essential components
Pressures from suppliers Porter's Five Forces Political Economical War against terrorism
Geopolitical uncertainties
Sanctions on different countries Unemployment level
Inflation rate New Entrants Degree: Low High entry barriers
High capital requirements
Brand loyalty VRIO Products with great value
Not rare
Halo Effect Generic Strategy Broad Differentiation
High Quality
Pairing products with Services
Ease of use Value Chain Strengths Weaknesses Differentiated Products

High Customer Loyalty

Culture of Innovation

Huge Share of Multiple Markets Imitable Products

Costly R&D

Growing Liabilities Inbound logistics
R&D: Create and develop new ideas and technologies
Sales & Marketing
Service: Great customer support
General Administration
Many market segments Alternatives 1. Lower cost line of products
2. Video Games
3. GPS System Decision Navigation system! Great addition for travelers
Create partnerships with car companies
Easy transition Financials Opportunities Threats IE Matrix SPACE Matrix High consumer electronic market growth
Music and MP3 players
Worm and virus increase Media piracy
Fast switching technology
Expensive software and hardware
Windows 7 & 8 vs Mac SWOT Analysis SWOT Analysis IMPLEMENTATION Navigation system
Suggested strategy type
Features like Siri voice control
Diverse market like video games
Financial stability and working capital benefits
Five year plan
Partnerships with major car manufacturers
Ensures continued alignment with mission, vision, and values
Full transcript