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Copy of Very Pinteresting: San Diego Airport's social media adventures

Why the airport should be on Pinterest
by

Kathryn Jones

on 25 September 2013

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Transcript of Copy of Very Pinteresting: San Diego Airport's social media adventures

Very Pinteresting: San Diego Airport's social media adventures
Pinterest is a virtual bulletin board.

It lets you organize and

share the beautiful things

you find online. People use pinboards to plan weddings, decorate homes, plan

dream vacations

and organize recipes.

You can browse pinboards created by other people to discover new things and

get inspiration
.
What is Pinterest?
Who is on Pinterest?
Related Brands on Pinterest
CAK Airport
Virgin America
San Diego Zoo
What the Airport Can Share on Pinterest
San Diego photography
zoo photos
Glamour shots of cities we fly to
We're the gateway to the region
We're the bridge that gets you to your vacation
SeaWorld
Hotel Del Coronado
Biotech
Microbrewery
Surf photos
Seattle
Tokyo
London
Santa Rosa
New York
Mexico City
Toronto
Value for the Airport
Reaches new audience
Becomes source for all things travel
Keeps your city top-of-mind for Pinterest users
Around the Airport
Terminal glamour shots
Airport Art
Planespotting at SAN
Any questions?
Katie Jones
San Diego Airport
Spark
(cc) image by nuonsolarteam on Flickr
What We Do
What We Wanted
A new way to connect with our audience
A means of promoting tourism
What We Got
@SanDiegoAirport
A Peek at Pinterest
Benefits of Pinterest
Not fleeting like other social media sites
Opportunity to share more than airport-specific info
Pictures are worth a thousand words and have multiple meanings --> more reasons people will be drawn to your posts
You don't determine what's popular
Don't be afraid to see what sticks
Copyright issues are lessening but not gone

Lessons Learned
How Pinterest Works
Archival airport images
More Tips
Bring in pins
Use more than one source
Don't be afraid to personalize your pins
Utilize secret boards
Cross promote on other social media sites
Full transcript