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Made to Stick


Cameron Walker

on 15 August 2012

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Transcript of Made to Stick

Made to Stick Why some ideas survive and others die. The Curse
of Knowledge Communicating an idea
can be hard. WHY? When we know something,
it becomes hard for us to imagine not knowing it.
As a result, we become lousy communicators. Problem Solution SUCCES Simple Unexpected Concrete Credible Emotional Stories
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