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URBAN OUTFITTERS

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by

Eilidh Kerr

on 13 November 2012

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Transcript of URBAN OUTFITTERS

STORE DESIGN ECLECTIC APPAREL UNTRADITIONAL
MARKETING CONTROVERSIAL
PRODUCTS WHAT MAKES US, US.
USPs AND CSFs. INTERNAL ENVIRONMENT.
WHAT'S THE HIP-HAP AT UO. LAUNCH OF NEW VENTURES 10-12 stores per year in USA
4-5 stores per year in Europe . ECONOMIC:
RECESSION WE COMPANY LIFE CYCLE TECHNOLOGICAL F
A
S
H
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N

C
O
R
R
E
C
T SELF EXPRESSIVE LIFESTYLE MERCHANDISE OUR CUSTOMERS C
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M
P
E
L
L
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G

E
N
V
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R
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N
M
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T 18-30 YEAR OLDS. LADIES AND MEN.
EXPRESS PERSONALITY THROUGH
FASHION. METROPOLITAN.
STUDENTS. CREATIVE
FASHION
INNOVATORS EXPANDING MARKETS NEW STORES R
E
C
E
S
S
I
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N S
K
I
N
T JUST KICK ON AND COMPLETE OUR MISSION
N
E
W

Y
E
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O
P
P
O
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T
U
N
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T
I
E
S WE'RE ON OUR WAY... MAINTAINING MARKETING
AND ONLINE EFFORTS EXPANDING INTO
NEW MARKETS TAKING ON THE ASIAN MARKET

OPPORTUNITIES IN HAWAII IMPROVING CUSTOMER
RETENTION SCHEMES INTRODUCTION OF UO LOYALTY SCHEME! Meeting their fashion needs for life. EMERGENCE OF ONLINE MEDIA URBAN OUTFITTERS SOCIAL NETWORKING SOCIAL EVER GROWING SENSITIVE SOCIETY? ENVIRONMENTAL ISSUES GO GREEN! EXTERNAL ENVIRONMENT:
WHAT'S GOING ON IN THE
BIG BAD WORLD? DIFFERENTIATION STRATEGY HOWEVER...DUE TO THESE EXTERNAL TRENDS... Who dares?! Direct to
Customer.

2 way
communication.

Inspire us. COMPETITION ? existing? threats? bargaining/replacement? Customer is loyal for the fashion There is no price on self expression Try mimic us. You'll never outdo us Thank heavens for our USPs. Like no other. really? Supplier Power. Good thing we work with
so many.
“During fiscal 2012, we purchased from approximately 3,400 vendors. No single vendor accounted for more than 10% of merchandise purchased during that time. While certain of our vendors have limited financial resources and production capabilities, we do not believe that the loss of any one vendor would have a material effect on our business.” = POLITICAL WHO SAID POLITICS CAN'T BE FUN? BARRIERS OF ENTRY GREY MARKET BOOST All in all... Our aim and vision will ALWAYS be
to meet our customers needs and
connect with them at an emotional
level. We will continue to express our opinions
through our fashion. Our main strategy is growth at our
own pace and to expose our unique
brand to the world. part of grow slow strategy E-COMMERCE - M-COMMERCE
Full transcript