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Custom Publishing Solutions using Inkjet Web
Consolidated Graphicson 19 April 2013
Transcript of Custom Publishing Solutions using Inkjet Web
Creating customer loyalty
coupon books for consumers The Challenge A large, international charitable foundation needed help increasing attendance at their annual conference in Nashville, Tenn. A new marketing strategy was created that would target local and national members in a cost-effective way Finding the solution: A personalized message was sent to anyone within 250 miles of Nashville, including a custom cover printed on a digital press coupled with text printed on an offset press to help save costs. The Results: 20% INCREASE IN RESPONSE Core variable data and book production services make it easy to customize and distribute. EASY TO With Digital Solutions, you get unparalleled flexibility, reduced inventory and obsolescence and the lowest total cost. CUSTOMIZE Local Strategy National Strategy As a result CGX continues to assist them with each of their annual conferences. SATISFIED CLIENT Personalized and versioned conference registration brochures RATES Members outside of the 250-mile radius received a standard conference registration brochure printed on an offset press.