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History of Coca-Cola

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selina olguin

on 31 May 2013

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Transcript of History of Coca-Cola

Coca-Cola history began in 1886 when Atlanta pharmacist, Dr. John S. Pemberton created a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed "excellent" by those who tried it. The first servings of Coca-Cola
were sold for 5 cents per glass. During the first year,
sales averaged at nine servings per day in
Atlanta. Today, daily servings of Coca-Cola beverages
are estimated at 1.8 billion globally. Right before his death in 1888, just two years after creating what was to become the world's #1-selling sparkling beverage, Dr. Pemberton sold parts of his business to a number of parties, with most of the interest sold to Atlanta businessman, Asa G. Candler. With Mr. Candler's leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the back of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles Large scale bottling was made possible just five years later, when in 1899, three businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system. Among the biggest challenges for early bottlers, were imitations of the beverage by competitors. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca-Cola bottle was so unique it could be recognized in the dark and it effectively set the brand apart from anyone else. The contoured Coca-Cola bottle was trademarked in 1977 The first marketing efforts in Coca-Cola history were through coupons promoting
free samples of the beverage. During the 1970's was when Coca-Cola's advertising started to reflect a brand connected with fun, friends and good times. In 1971 Hilltop Singers performed "I'd Like to Buy the World a Coke", and the 1979 "Have a Coke and a Smile" commercial featuring a young fan giving Pittsburgh Steeler, "Mean Joe Greene", a refreshing bottle of Coca-Cola was a few of the many ways the Coca-Cola Company used to advertise and market their product. In the early 60's, many women began to count their calories and watch their weight. Obviously, the sugary Coca-Cola was not an option for calorie-conscious consumers. Coke's solution? TaB, a drink sweetened with saccharine rather than sugar. In the 1980's, the sugary soda market began to decline Executives at Coca-Cola wondered, "Are people getting tired of Coke?" This thought, along with increased competition from Pepsi, made Coca-Cola to take a drastic measure. The research and development team kept a new soda hidden from almost everyone, even the bottlers. The team found that among test groups, "New" Coke was winning against Classic Coke in blind taste tests. However, researchers failed to tell one thing to their test subjects: The New Coke that they thought tasted better would completely replace the Classic Coke On April 23, 1985, New Coke was launched, but not without backlash from Classic Coke lovers. A group called the Old Cola Drinkers of America formed, and in July Coke had about 8,000 angry calls a day over the new formula. Also angry letters poured into Coca-Cola headquarters every day. The problem with New Coke was that it broke tradition. By 1980, Coke was an identifiable icon, and changing the taste was almost like changing people's lives. The taste of New Coke probably didn't offend them the most, it was the idea of New Coke that hurt fans of Coca-Cola. On July 10, 1985, it was announced that Coca-Cola classic would be returning to store shelves. Atlanta, Ga. remains the home of Coca-Cola. Downtown Atlanta houses The World of Coca-Cola, a museum dedicated to the life and popularity of the beverage. The museum houses the world's largest collection of Coke memorabilia, as well as a drink station that allows visitors to drink Coke products from around the world. In 2009, the "Open Happiness" campaign was unveiled globally. The central message of "Open Happiness" is an invitation to billions around the world to pause, refresh with a Coca-Cola, and continue to enjoy one of life's simple pleasures. Today the Colca Cola Company has over 3500 products worldwide. And is available in over 200 countries 127 years of Cola Cola As of now, Coca-Cola has been doing as well as it ever has been. In 2006, Coca-Cola and Coca-Cola Enterprises were ranked No. 1 and No. 2 on Fortune 500's list of best beverage companies. It has been ranked as one of the top companies to work for. As of 2000, it was the top-ranked soda in the United States.
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