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Sharmela Ganesamoorthy

on 27 September 2012

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Transcript of Starbucks

The best coffee
For the best YOU. How does Starbucks market their product? Starbucks marketing strategies "Perfect Cup of Coffee" "Creating A Starbucks Community" Promotion About The Products Bibliography Unlike other company's, Starbucks marketing strategies is something unusual. It is something you do not commonly see in business. With many different types of marketing strategies, Starbucks is a successful cooperation. These marketing strategies include; “Perfect Cup of Coffee”,“Third Place”, “Customer Satisfaction”, “Creating a Starbucks Community”,“Smart Partnerships”, "Innovation", “Brand Marketing". This strategy of Starbucks covers more than one marketing activity. Starbucks products are known for their quality. Even though the price is a bit expensive, the consumer is paying for the quality. The different types of marketing activities included are packaging, pricing, product development,sales. Also, both consumer and competition are included. The products are always made fresh, but the premium ingredients are always stacked when needed. The marketing activities that covers this are Physical Distribution, Storage, Inventory Management. Starbucks have a discussion board online to learn about their consumers. what this means is that, Starbucks is encouraging their costumers to comment and give them tips on to improve more. Starbucks have a different way of promoting their products. Instead of advertisement, they go out to consumers and give them samples and gain feedback. So the conusmers would know what the product looks like and tastes, and starbucks would know how to improve based on the feedback. "Starbucks Marketing Strategy Unconventionally Effective." Starbucks Marketing Strategy. Voteforus, n.d. Web. 23 Sept. 2012. <http://www.voteforus.com/starbucksmarketingstrategy.html>. Radley, Boo. "Free Drink from Starbucks Canada." Smart Canucks. N.p., 5 June 2008. Web. 23 Sept. 2012. <http://smartcanucks.ca/free-drink-from-starbucks-canada/>.
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