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IKEA

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by

ashley coelho

on 17 November 2016

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Transcript of IKEA

Ashley Coelho
CMGT 555 MID-TERM
March 11, 2015
Professor Framroze


Total sales $37 billion
Stores 315 in 27 countries
Store visits 716 million
Web visits more than 1.5 billion
Catalogues 217 million printed in 30 languages


North America 51 stores
Europe 222 stores
Russia 14 stores
Asia 23 stores
Australia 5 stores
Online Marketing Strategies
Brand Value
Objectives
Community/experience
Encourage Customer Engagement
Relevant Content
Boost online sales
Capture Customer Base: Moms
Build Loyalty


app
Social Media
MOBILE
Instagram
#IKEAUSA
Content Marketing
Story Telling
The World's Largest Furniture Retailer
#homedecor
Mobile
Special Offers
"To create a better everyday life for the many people."
Vision
Cross Promote
Design Blog
Special Offers
Mobile
Mobile Video & Ads

Interactive Element 2
The Power of Storytelling

Increase Brand Awareness
Social Engagement
Emotional Connection with IKEA Family
Increase IKEA Family Members
Encourage Moms to use Mobile app
Acquire New Customers
"Share" with other moms




You Tube
"Offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them."
Twitter
Webisode Series
"Easy to Assemble"
2015 IKEA Catalog Campaign
Design Blog Team
The Design Blog team is a group of IKEA co-workers sharing DIY and decorating tips and ideas to help you improve your life at home!

FIRST:59 Campaign
Survey
IKEA conducted a telephone survey of 1,012 adults in US
Website featuring Tips for getting your day off to a good start
Meet The Experts
"Bookbook"
parody
"How to Build" Assembly Videos
Engage
Facebook
IKEA Family
Interactive Element 1
Target Audience
Moms
Thank You
Awareness
Men and women have always found difficulty
in communication. In the home situation
misunderstandings occur most around clutter.
And that is why IKEA introduces Emoticons:
a communication tool to ensure universal love
and understanding in your home. All your
hints, desires and questions will be
understood right away. Give it a try.
Start spreading happiness.
IKEA Emoticons app
Founded in 1943, Ingvar Kamprad
IKEA Family Mother's Day Campaign
Hip
Modern
Interact
Before and After
Pinterest
Rewards Customers with Discounts
3-D Augmented Feature
Objectives
Mobile Ads
Embrace Customer Base
IKEA can help improve your Everyday
Full transcript